MINUTE BURGER Chapter I. Company name: Leslie Corporation Address: AB Fernandez Dagupan City Branch Contact person: Leslie Corporation‚ Franchising Department 4 Dama de Noche St.‚ UPS 4‚ Paranaque City Tel: (02) 776-7740‚ 823-2566 loc. 269 Email: info@minuteburger.com Web: www.minuteburger.com 1.2 Minute burger‚ a newly founded business which majors in Pangasinan deals with the all new popular buy one take one burgers. Minute burger majorly functions in the selling of burgers‚ prepared
Premium Coffee Hamburger Food
long term potential. 7 Major product lines/types of market 8 Major consumer/business segments 9 The nature of competition 10 Company marketing strategy 11 Feasibility of our entry mode 12 Strategies for reaching each segment 13 References 16 Executive summary Introduction The project which we have assigned is the global marketing strategy and task which we have to accomplish is to check and identify a suitable company and a product /service which will enter in the oversees market
Premium Saudi Arabia
MOS burger is a Japanese style fast-food restaurant chain which was founded in Tokyo in July 1972. In 1991‚ the first MOS burger store was opened on Xin Sheng South Road in Taipei and till now there are 174 stores distributed all over in Taiwan. Since 2004‚ Taiwan and Japan’s MOS burger have been selecting natural beef from New Zealand synchronously. The brand name‚ MOS burger‚ clearly states the goals of founder. “M” stands for mountain which is dignified and noble‚ “O” is to have a wide and vast
Premium Fast food restaurant Family Hamburger
Click on one of the questions below to learn more. How much will I pay in royalties and advertising? What fees will I pay when I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct
Premium KFC Fast food restaurant
Examining existing marketing strategies and tactics of Travelodge Existing marketing strategies: “Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However‚ marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution
Premium Marketing Hotel chains Hotel
A P R I L 2 0 11 s t r a t e g y p r a c t i c e Is your emerging-market strategy local enough? The diversity and dynamism of China‚ India‚ and Brazil defy any one-size-fits-all approach. But by targeting city clusters within them‚ companies can seize growth opportunities. Yuval Atsmon‚ Ari Kertesz‚ and Ireena Vittal 2 Is your emerging-market strategy local enough? Yuval Atsmon‚ Ari Kertesz‚ and Ireena Vittal The diversity and dynamism of China‚ India‚ and Brazil defy
Premium Economic growth Mexico City Gross domestic product
Diageo’s Marketing Strategy Diageo is the world’s leading premium drinks company. It has more category leading brands than any other drinks company and market leadership in many of the major growth markets around the world. Diageo’s unique STP strategy has allowed it develop into a globally renowned brand with an operating profit of over £2 billion in 2005. With its headquarters in London‚ Diageo has experienced rapid expansion with over 80 offices worldwide employing around 20‚000 workers. The
Premium Marketing Alcoholic beverage Beer
Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market‚ they are also known for the taste and quality of their food. Which the Filipino`s look for – an opportunity for
Premium Hamburger Fast food Burger King
Hoosier Burger Case: Part 2 The project development team for Hoosier Burger has had several meetings with the owners‚ Bob and Thelma Mellankamp. Mr. Mellankamp has stressed the important improvements and shared that the businesses food demand has increase drastically. There have been numerous problems that have arisen from this type of demand and could affect business if a system is not created to meet those needs. The purpose of this essay is to discuss how the Hoosier Burger project was identified
Premium Project management Systems Development Life Cycle
Sony’s Marketing Strategy New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded
Premium Sony Marketing Brand