PROMOTIONAL STRATEGIES * The build-your-own-burger option appeals to nearly two of three diners and 64% say they want to at least customize their burger’s toppings. * Using fresh‚ never-frozen beef? Let diners know because 51% say that’s important to them. * “aggressive short-term discounting tactics” in the U.S. But in Australia‚ McDonald’s next week will begin offering the ultimate discount: free food. * On July 29‚ McDonald’s stores in Australia will be giving away free Bacon
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processes. They have consistently hired friendly employees that contributed to customer satisfaction. And they successfully focused upon a specific target market for over forty-two years‚ the family. McDonald’s has maintained an unremitting marketing strategy specifically designed to attract families that include products‚ pricing‚ site locations‚ and advertising and media efforts. All of these strategic initiatives have contributed to the historical success of the organization. However‚ despite increasing
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Retail Management Reoprt | April 30 2011 | Made By: Sameet Khan‚ Sadia Ali‚ Shafia Wasim‚ Rabail Kazi & Zurrain Farhan | Comparison Between Mr. Burger & Mcdonald’s | Table of Contents MR. BURGER Introduction and History 4 Mission statement 4 Objective 4 Type of Business 4 Retail Format 4 Store Location 4 Type of Location 4 Store Design and Retail Mix 5 Employee Type and Density 5 Merchandise Type and Density 5 Fixture Type and Density 5 Sound Type and Density 5
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Ideas to Revamp Mr. Burger: Problems: 1. Bad law and order conditions of city. 2. Location Problems 3. Lacking of new customers 4. Low advertising budget 5. Environment not appealing 6. Lack in cost cutting of the product Recommendations: In my point of view‚ bad law and order situation in the city is an external matter for the company. There is not much a restaurant can do about it‚ all their management can do is that they can change their location to a relatively peaceful place in the
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Burger King is the world’s largest flame- broiled fast food restaurant chain. 65 As of mid- 2009‚ it operated about 12‚000 restaurants in all 50 states and in 74 countries and U. S. territories worldwide through a combination of company- owned and franchised operations‚ which together employed nearly 400‚000 people worldwide. Only Yum Brands ( A& W‚ KFC‚ Long John Silver‚ Pizza Hut‚ and Taco Bell)‚ McDonald’s‚ and Subway‚ with 36‚000‚ 32‚000‚ and 28‚000 restaurants‚ respectively‚ were larger. Given
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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COURSE: INTERNATIONATIONAL TRADE RESEARCH 312420034290000 BUSINESS SCENERIO: EXPORTING BURGER KING TO INDIA OR GHANA GROUP MEMBERS: DEBASHIS MONDAL FATUNBI MICHAEL PRIYANKA SHARMA SUKHDEEP BHANGU GURLEEN KAUR TITLE PAGE TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION Company Background Research Background Research Objectives RESEARCH METHODOLOGY & PLAN SWOT Analysis Ghana India Burger King Sources of Information Primary Research Secondary Research Market Analysis Ghanaian
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Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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that the website includes lot of text on images and I think the designer did a really good job at writing the code for rearrangement because the images adjusted without making the text look weird. Final Design Comments The overall design of the Burger King website is very user friendly and engaging. The choice of the color schemes and the background consistency really benefits the user to blend in and feel comfortable. Also‚ the animation used to show flames and smoke was really interesting and it
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Krystal Williams January 29‚ 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year
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