Strategies and Promotions for Burger Business
PROMOTIONAL STRATEGIES * The build-your-own-burger option appeals to nearly two of three diners and 64% say they want to at least customize their burger’s toppings. * Using fresh, never-frozen beef? Let diners know because 51% say that’s important to them. * “aggressive short-term discounting tactics” in the U.S. But in Australia, McDonald’s next week will begin offering the ultimate discount: free food.
* On July 29, McDonald’s stores in Australia will be giving away free Bacon & Egg McMuffins.
* On Monday (7/29) between 7 a.m. and 10 a.m. McDonald’s stores in Australia will give free Bacon & Egg McMuffin sandwiches to the first 1,000 customers as part of a “Making Early Easy” promotion aimed at building breakfast sales. The promotion repeats on the following three Monday mornings as well, with giveaways of a hash brown patty (Aug. 5), small orange juice (Aug. 12) and Sausage McMuffin (Aug. 19) respectively. * 2-for-1 deal * Value offerings like the $1.29 Whopper Jr., 50¢ Cones, $1 Frozen Lemonades and “Mix and Match” 2 for $5 deal. Schwartz said that was indicative of a “soft consumer-spending environment.” * develop new budget-friendly offers. As reported here earlier, that includes the current “Making Early Easy” promotion involving free breakfast items on successive Mondays through Aug. 19. Another current promotion also involves a giveaway: A free Coca-Cola glass with purchase of any large Extra Value Meal. * With the food truck, Burger King plans on sampling the new product to the masses before they actually release to stores. * "Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used.
* On July 29, McDonald’s stores in Australia will be giving away free Bacon & Egg McMuffins.
* On Monday (7/29) between 7 a.m. and 10 a.m. McDonald’s stores in Australia will give free Bacon & Egg McMuffin sandwiches to the first 1,000 customers as part of a “Making Early Easy” promotion aimed at building breakfast sales. The promotion repeats on the following three Monday mornings as well, with giveaways of a hash brown patty (Aug. 5), small orange juice (Aug. 12) and Sausage McMuffin (Aug. 19) respectively. * 2-for-1 deal * Value offerings like the $1.29 Whopper Jr., 50¢ Cones, $1 Frozen Lemonades and “Mix and Match” 2 for $5 deal. Schwartz said that was indicative of a “soft consumer-spending environment.” * develop new budget-friendly offers. As reported here earlier, that includes the current “Making Early Easy” promotion involving free breakfast items on successive Mondays through Aug. 19. Another current promotion also involves a giveaway: A free Coca-Cola glass with purchase of any large Extra Value Meal. * With the food truck, Burger King plans on sampling the new product to the masses before they actually release to stores. * "Battle of the burgers" and "Aren't you hungry for a Burger king now?" were the slogans used.