"MARKETING MYOPIA" MYOPIA (adapted from Mintzberg‚ 1994:279-281) In 1960‚ Theodore Levitt‚ a marketing professor at the Harvard Business School‚ published a celebrated article entitled "Marketing Myopia." It is difficult to find a manager or planner who does not know the theme‚ even if he or she has never read the article.The basic point was that firms should define themselves in terms of broad industry orientation—"underlying generic need" in the words of Kotler and Singh (1981:39)—rather than
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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safe patient care it is imperative to retain the nursing staff. Nurse retention is more important than ever before with the constantly changing healthcare environment. There is a gap in the literature when it comes to data and evidence related to the experienced nurse and retention. A lot of the literature that is available specifically focuses on the new graduate nurse and nurse residency programs. There definitely needs to be a larger focus on data collection and more specific outcomes that relate
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The compilation of data in this review led to the fact that the use of Botox in TMJ Disorders is beneficial and has little or no side effects. This study made use of targeted and identified well-designed clinical trials in which investigators tested the usage of Botox on subjects directly using modern technology and equipment. Botulinum toxin exerts its effect by cleaving key proteins required for nerve activation. First‚ the toxin binds specifically to nerves which use the neurotransmitter acetylcholine
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What Makes a Person Violent: Literature Review Since the beginning of the human race‚ domestic violence has been present. However‚ it was not until recent centuries that people began to look at it as a crime. To many people‚ in many cultures‚ domestic violence was seen as not only acceptable‚ but necessary in some situations. In a study conducted by Hines and Saudino (2002)‚ domestic violence in close‚ intimate relationships is a country wide problem within the United States. The last nationally
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and research in hospitality management (Brotherton‚ 1999; Lashley‚ 2000; Lashley and Morrison (eds.)‚ 2000). This paper is in two parts. First‚ I will review the fundamental ideas proposed in these publications to illustrate that they degrade the hospitality industry. In the second part‚ I will introduce necessary contexts of the hospitality business‚ which they ignore and which render their approach redundant both for understanding the industry and as an effective basis for teaching and research in
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intriguing enough to make them go to the cinema to get their movie-o-meter filled with appealing crafts from many directors. The cinemas as they are today are far significantly different from what they used to be decades ago‚ as this highly profiting business has been going on since the 1850’s‚ particularly originated in England to be the first in public screening‚ although the first use of movie projection is unknown. However‚ putting aside the revolutionary cinema technology‚ one good movie is mostly
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Porter’s work is recognized in many governments‚ corporations and academic circles globally. He chairs Harvard Business School’s program dedicated for newly appointed CEOs of very large corporations. Michael Porter’s core field is competition and company strategy. He is generally recognized as the father of the modern strategy field‚ and his ideas are taught in virtually every business school in the world. His work has also re-defined thinking about competitiveness‚ economic development‚ economically
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religion in such forms as anthropology and ethnology. This can add to the history of religion in theatre further ignoring atheism. Park Honan in "Theatre and Religion: Lancastrian Shakespeare/Region‚ Religion and Patronage: Lancastrian Shakespeare‚" reviews two books comparing Shakespearian theatre to theories of religion. This could be helpful to add to the history of arising atheism and its association to theatre and performance. Shakespeare‚ as many like to study‚ uses much religious morality as he
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Adapt to Change at Texas Children ’s Hospital. Available on: http://www.change-management.com/tutorial-why-case-study.htm (Accessed on 20 May 2013). Harter‚ J. K.‚ Schmidt‚ F. L.‚ & Hayes‚ T. L.‚ 2002. Business-unit-level relationship between employee satisfaction‚ employee engagement‚ and business outcomes: A meta-analysis. Available on: http://psycnet.apa.org/index.cfm?fa=buy.optionToBuy&id=2002-12397-006 (Accessed on 20 May 2013) Lawrence‚ P. R.‚ 1969. How to deal with resistance to change
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