APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
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Research Methods Assignment (Chapter 1 and Chapter 2) Chapter 1 1) Why should a manager know about research when the job entails managing people‚ products‚ events‚ environments‚ and the like? 1. Identify and effectively solve minor problems in the work setting 2. Know how to discriminate good from bad research 3. Appreciate and be constantly aware of the multiple influences and multiple effects of factors impinging on situation 4. Take calculated risks in decision making knowing
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Feminine Car: A concept study BUSINESS RESEARCH METHODS RESEARCH METHODOLOGY REPORT ON THE CONCEPT OF A FEMININE CAR Feminine Car: A concept study TABLE OF CONTENTS 1. Background 2. Problem Definition a. Statement of objective b. Hypothesis 3. Research design a. Secondary Data Internet Literature b. Design of collection method Questionnaire Design Survey Scaling Techniques c. Sampling Process Target population
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I. Situation Analysis A. Category/Competitor Definition The brand equity of Apple Inc. is largely comprised of five product lines‚ two functional solutions‚ or two types of customer-based services. The industry‚ in which Apple competes‚ therefore‚ depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains‚ as a result. In a product lines based system Apple competes in five markets‚ including the PC industry with its Macintosh computers
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should a manager know about research when the job entails managing people‚ products‚ events‚ environments and the like? 2. For what specific purpose is Basic Research important? 3. When is applied research‚ as distinct from basic research‚ useful? 4. Why is it important to be adept in handling the manager-researcher relationship? 5. Explain giving reasons which is more important – applied or basic research. 6. Give two specific instances where an external research team would be useful and two
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Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”‚ it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also‚ there are some other companies try to imitate the Apple Inc.‚ but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and
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Name: Lai Kam Wa (11018615) Subject: Research Method---Project on Survey Part A Topic: The study of secondary student’s attitude towards the establishment of Kai Tak Sports City Section 1: Research Question(s) and Hypotheses The main research question of the study are: 1. What are the perceptions of secondary students towards to the establishment of Kai Tak Sports City? 2. Will the students support to establish Kai Tak Sports City? Hypothesis: 1. There would be no significant
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BUSINESS RESEARCH METHODS CASE STUDY: SHELL DATE OF SUBMISSION: 25th March‚ 2015 SUBMITTED TO: MEENAKSHI RAWANI SUBMITTED BY: GROUP NO.2: TORAL BHANSALI RONARK BHARDWAJ GAURAV CHORARIA RISHAB CHOUDHARY Q1. Suppose you were asked to develop a sampling plan to determine what a “premiere company” is to the general public. What sampling method would you use? What is the target population? What would you use for a frame? Could you use a combination of two
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illustrated when Bill Gates created Microsoft. Bill Gates dropped out of Harvard to work on his business idea. Gates took a leave of absence from Harvard to work at MITS in Albuquerque‚ New Mexico in 1975. As a result‚ the work was a success and the Altair Basic made a huge impact in the technological revolution. Without that sacrifice‚ computers would not be as we know it today. Even though the business idea seemed impossible‚ Bill Gates made the sacrifices in order to improve society and his own
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MID TERM EXAMINATION Business Research Methods Time: 1 hour Maximum Marks: 20 Full Name of the Student: Roll No.: Section:
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