Packaging: $3.50 - $4.00 Per Case Advertising: $2.00-$3.00 Per Case Point-of Purchase displays: $0.50 -$1.50 Per Case Distributor Loyalty program: $5‚000.00 Consumer Loyalty program: $10‚000.00 Publicity: $10‚000.00 The promotional budget will be mainly related to the amount of cases of beer being sold. The more cases of beer sold the more money that will be spent on promotional and advertising. Design the Promotion Mix. Advertising: Madcap Craftbrew & Bottleworks‚ Inc will be using a "push" strategy
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1-The “Digger” Stereotype: Justification of genocide Judge by prior Native encounters Few practiced agriculture‚ inferior Digging of roots‚ gold Facilitated the intense racism and brutal violence against Indians Inferiority of California Indians: easy to push aside/no match for civilized white society 1-Acorns *Acorns helped confirm the digger stereotype. They were important to indigenous tribes because they were a main stable of food. They had high preservatives and often one harvest could
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Voters in California sent a clear and strong message to human traffickers and their victims when they elected to impose severe sentences on those convicted of the crime on the November 6‚ 2012 ballot. 81.1 percent of voters approved of Proposition 35‚ Human Trafficking. Penalties. Initiative Statute‚ which intended to bring state human trafficking laws up to par with federal laws. Under federal law‚ a convicted sex trafficker receives a sentence of 15 years to life in prison‚ whereas under California
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after more than 23 years in Nebraska and a year stint teaching/traveling in China‚ I finally finished my undergraduate studies at the University of Nebraska and promptly fled the Great Plains for the Elusive Eden. After the light shock of difficult parking‚ high traffic‚ and idiotic housing prices I fell in love with my strange new home in the Bay Area. My first big California surprise was not the preponderance of far out community activists and ridiculous law proposals: Reading up on Berkeley
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R. Civ. P. 9(b). The particularity requirement is met by pleading facts about the “times dates‚ places or other details of the alleged fraudulent involvement of the actors‚” which gives rise to a strong inference of fraudulent intent. In re GlenFed Inc. Sec. Litig.‚ 11 F.3d 843‚ 847-48 (9th Cir. 1993) (internal quotation marks omitted); see also Time Warner‚ 9 F.3d at 263 (requiring the identity
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The Warnaco Group Inc. – Accounts Receivable Refer to Warnaco’s Form 10-Q for the quarter ended April 3‚ 1993. A. What is a Form 10-Q? How do the financial statements included in a Form 10-Q differ from the financial statements included in a Form 10-K filing? The Form 10-Q is a quarterly report designed to give a status of how a business is doing after three months of operation. The Form 10-Q and the Form 10-K differ in the report’s interval; the Form 10-K is an annual report. B
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Economic conditions change‚ competitors launch new assaults and the product passes through new stages of buyer interest and requirements (Kotler‚ 2001‚ p. 484). Consequently a company must plan strategies that address any changes in the market. ebay Inc. is the world’s largest and most popular person-to-person trading community on the internet (Bradley‚ 2001‚ p. 1). From its inception eBay was unchallenged however with amazon.com’s (Amazon) entrance into the online person-to-person auction arena and
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Apple Inc. in 2010 1. What‚ historically‚ have been Apple’s competitive advantages? Apple has had various competitive advantages since its origin until the present. Firstly‚ Apple’s innovation has always been its hallmark. Beginning with the first “Apple I” till the “iPad 2”‚ Apple products have change the development of the market many times‚ specially during the last decade‚ with the first iPod’s lunch. Although Apple’s single technologies have not been walkthroughs created by the company
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1. What are Gilcrist’s responsibilities to the company? To the employees who might resent her sudden appearance? To Boswell? Gilcrist’s position is a walk-in president of the company due to Gunerson’s death intervened. Now Gilcrist must learn the business in a fast pace and keep it running without Gunerson’s advice. She can expect some skepticism from her employees because that’s what usually happens when change occurs. Her employees will watch her every move to grade if she’s capable of handling
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Introduction Tennessee Sunshine Inc. is a mid-sized Tennessee company that specializes in creating exotic sauces from imported fruits and vegetables. The CEO Bill Stooksbury saw the pressing need to institute an enterprise risk management program in the company and has asked the firm’s financial analyst to prepare a report to brief the firm’s executives on this topic. In this case study‚ the concepts of enterprise risk management‚ the various components of an ERM framework‚ the reasons risk manage
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