Coca-Cola and Pepsi-Cola vied for a “throat share” of the soft drinks market for more than a century. Carbonated soft drinks (CSD) contributed to majority of the revenues in soft drinks. 丁he core market was Ihc United States which had high per capita consumption (see Exhibit 1 for per capita consumption of carbonates in select countries). The Americas accounted for 54% of the global CSD market. Europe for 34.5%‚ and Asia-Pacific for 1 \%.] The industry was characterized by the presence of strong
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company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they diffuse further boycotts or demonstrations against the products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better long-term prospects for success in India? 7. What lessons can each company draw from its Indian
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Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry‚ especially those thinking about entering‚ have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry among establish firms‚ risk of entry by potential
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1. Executive Summary This report defines‚ examines and promotes a non-profit capitalistic business model. The model endorses enterprises which compete in the free market‚ but eschews profits in favor of social benefits. This entails an increased workforce with benefits and wages on par with current standards. This increased employee pool works under a staggered shift structure so that each employee only works a 3-day (24 hour) workweek. Labor is scheduled in such a way that there is necessary labor
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com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their soft drink brands. Coke has positioned itself as an integral‚ crucial part of people’s everyday lives. The brand‚ particularly through
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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A Flattening World Business marketing is my degree and with that degree I would like to be a sports marketing specialist. Once I graduate college‚ I would like to work for an established marketing firm to build to some experience and then apply myself towards finding for my dream job. Would I would really enjoy as a career would to eventually work for a sports team who is struggling to market themselves on a professional level. My thought process is to take a struggling organization and bring them
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Assignment On: Non Profit Organization By: ABC Dated: NIDA (National Institute on Drug Abuse) 6001 Executive Blvd‚ N. Bethesda‚ Maryland United State‚ 20814 Dear Director‚ Nora D. Volkow: The Drug Free America Foundation‚ organization is a nonprofit agency; founded in 1976‚ it is the drug prevention and policy organization committed to developing‚ sustaining the sustainable community‚ the national and international law and regulations on drug abuse‚ with the vision of improvement are promoted by
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companies to see how they can improve their product. My Biology 141 class challenged people to do the Pepsi/Coke challenge to see if they were cable in distinguishing between Cola products Pepsi and Coke even if they had recently brushed their teeth or not. There were two hypotheses to test. The first one being that there is a difference between brushing your teeth and not brushing your teeth‚ within the last thirty minutes‚ in their ability to distinguish between Pepsi and Coke. The second one was that
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when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the Indian population responded so hostilely. Coke and Pepsi’s problems in India were complicated by the
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