8 1. Introduction Coke was invented by Dr. John Pemberton‚ an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook‚ 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980’s. There were some creeping problems‚ however. The 87-year old rivalry between Coca-Cola‚ the traditional market leader‚ and Pepsi Cola‚ the perennial runner
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Page Introduction …………………………….. 3 Principles of Market Driven Marketing …………………………….. 4 Brand Equity ……………………………... 5 Target Market ……………………………... 7 Market Share ……………………………... 8 Sale‚ Profit & Profit Margin ……………………………… 10 Double Jeopardy ……………………………… 12 Penetration ……………………………… 13 Purchase Frequency ……………………………… 14 Purchase Duplication ……………………………… 15 Light & Heavy Buyers ……………………………… 16 Mass Marketing
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PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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values? ( SEC Form 10-K Page 36) f) People – Making Coca Cola a great place to work g) Portfolio – Offering a large portfolio of products that are meet and satisfy desire/demand h) Partners – Nurture a winning network of partners i) Planet – Being a responsible global citizen j) Profit – Maximizing returns to shareholders k) Productivity – Effective management of people‚ time and money. II. Audit report 1) Who are the
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Reporting Practices and Ethics HCS 405 Sound financial‚ ethical practices in for-profit and non-profit health care organizations are important because they increase the confidence that all stakeholders have in the organization. Health Care managers have to ensure that good ethical practices are employed while carrying out all the elements of health care finance management to ensure financial stability for the organization and preference from consumers and stockholders. There is
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MANAGEMENT Unit title: Strategic Management in Public and Non-profit Organisations Submitted to: Submitted by: Jyoti Adhikari Chhetri GC ID no : 190788JAC Submission date: Student signature: Date: Table of contents: Introduction ……………………………………………………..............3 Public organisation and non-profit organisation……………………...4 PEST analysis …………………………………………………………
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The Future of Non-Profits Jose M. Peralta Keller University PA571 – Nonprofit Organization Management Kevin Hume February 18‚ 2011 The Future of Non-Profits “The once-booming nonprofit sector is in the midst of a shakeout‚ leaving many Americans without services and culling weak groups from the strong. Hit by a drop in donations and government funding in the wake of a deep recession‚ nonprofits—from arts councils to food banks—are undergoing a painful restructuring‚ including mergers‚ acquisitions
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COMPANY BACKGROUND Pepsi is Pvt. Limited Company. It is a franchise of Pepsi cola international. It first came to Pakistan in 1960‚ but they did not do well at that time. So they packed off and went back. In 1969‚ Pepsi came back but still their appearance was not satisfactory in the market so they approached Pakistan beverages to take the franchise for Pepsi. And from that day onwards it took Pakistan beverages a period of 5 years to knock down coke from the No.1 position and in 1985 they
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Several factors account for the suspicion or disdain with which many nonprofit managers view the marketing function. Mostly‚ it’s a matter of ignorance. Usually trained in other disciplines‚ nonprofit leaders often fail to understand what marketing can and can’t do for their organizations. Consequently‚ they hold some strange assumptions (e.g. “Our good work will sell itself ”)‚ unrealistic expectations (e.g.‚ demanding to be in The New York Times once a week) and arbitrary funding theories (i.e.
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Question One: Definition of Income: Refers to amounts received or receivable. I.e. Earned conducting business and club income. E.g. Membership fees‚ sale of refreshments‚ donations‚ etc. Not sale of assets. Gain to club. Increase surplus. Answer: -membership fees -entrance fees -sale of refreshments -sale of uniforms Question Two: Definition of Expenditure: Refers to the amounts paid or payable. Normally incurred
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