Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such
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functions in context I Second Semester 2012 – 2013 Supply chain from manufacturing to shelf Name: Carla Sharafeldine Student ID Number : 101021264 Question 1 (25 marks‚ 400 words) Give three examples of how Kellogg’s demonstrates good supply chain management. How can Kellogg’s make improvements both for its business and for the environment? After going through Kellogg’s supply chain in deep‚ we can find out that the process they are applying covers each step of the marketing matrix in a
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name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. Also‚ people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market‚ has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a
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and in every generation there is improvement in communication because of the advent of technology‚ but‚ “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” by Albert Einstein. Can really technologies make human become idiot? Actually‚ people become more creative in molding the thing that was invented before such as cellphones or mobile phones. As recent study in year of 2009 and 2018‚ the mobile phones was invented in the year of 1940s
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Problem How can Nike continue to increase their sales and profitability‚ not only here in the U.S. but around the world? Nike also needs to improve their public image as well as their customer service to continue to be competitive in the apparel industry. Possible Action Alternatives 1) Continue expansion into global markets where competitors have been successful. There are huge opportunities for Nike to grow across multiple dimensions in terms of international expansion. Nike should take advantage
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Prior to the “Game Changing” proposal for global woman’s fitness where would you put Nike on the CSI chart? Why Prior to “Game Changing” initiative‚ I would categorize Nike as a scope-driven organization on the Complex Strategic Integration Chart. Generally‚ in a scope-driven strategy‚ resources are mobilized across business units to pursue major opportunities. Nike business strategy is centered on big events. Nike scope dimension indicates the magnitude to which pursuing a new business opportunity
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How can Mattel reverse the decline in Barbie’s sales? Should Mattel giveup on Barbie and accept the fact that the brand will never regain its former sales status? Explain. Although Barbie remains a blockbuster by any standard‚ Barbie’s popularity has slipped over the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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whether to buy Nike’s Stock Nike’s net income has fallen from $800 million to $580 million since 1997. Also its profit and market share have declines significantly from 48% to 42% (Shoe products market share) from 1997 to 2000 To counter this down fall Nike has decided to develop more athletic shoe products in mid-priced segment and also to push their apparel line. It has also decided to cut down expenses Analyst reactions are mixed – Lehman Brothers report a recommended “Strong Buy” whereas UBS Warburg
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objectifying women in commercials and television. It’s what makes the American public accept social stratification and mild to intense segregation. This idea of hegemony affects the way we think and what our society decides is normal. Hegemony can be seen in news‚ politics‚ and even Disney movies. For instance‚ poor and middle class republicans support the trickle-down/Reaganomics even though it hurts them. Big tax breaks for giant corporations‚ or the top 5% of American earners. Not only do these tax breaks
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