Introduction The general environment of the coffee industry is affected by many different factors. From their first store in Seattle‚ WA Starbucks learned that customers wanted a place to sit down and have a cup of coffee‚ while other customers wanted to get coffee quickly by utilizing a drive-thru. Both of these options have been added to appeal to a larger customer base. When Howard Schultz first entered the Starbucks business‚ he was struck by the philosophy of Starbucks. Starbuck not only stood
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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Aqualisa Quartz: Simply a Better Shower By: Hadi Radwan Section: N1 Date: 4/1/2011 Problem statement: With the launch of the new innovative Quartz shower by Aqualisa‚ the Company expected to have a boost in its sales. Yet the sale of the product was not picking up. The Company was facing a big challenge with communicating its product to the consumer/target. The Company wants to ensure that the innovative technology‚ which is leaps and bounds ahead of competition‚ will generate more sales
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Opportunities New product (light beer) Overall shift of market to light beer due to changes in beer drinkers’ preferences. Light Beer grows with 4% CAGR. Light beer could re-invigorate lager. Light beer could dilute lager equity. Potential for cannibalizations of brand. Light beer could potentially attract the younger drinkers. Increase market segment Younger drinkers (ages 21-21) account for more than 27% of total beer consumption. This age group reportedly spent twice as much per capita on alcoholic
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stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products have occupied 75%. Therefore‚ attracting customers from current detergent powder market may result in cannibalization. Another 11% market share of detergent powder is occupied by Ace who differentiated itself as Whiteness. Therefore‚ it is difficult for Unilever to succeed in steal market share from Ace. The detergent powder market is almost saturated‚ unwise
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Swisher Mower and Machine Company Evaluating a Private Brand Distribution Opportunity Define the Problem Should Swisher Mower and Machine Company accept the private-brand distribution proposal made by a major national retail merchandise chain? If so‚ under what agreement conditions? List the Alternatives 1. Accept the private-brand distribution proposal 2. Employ a more aggressive advertising and sales effort to enter new markets recruit new dealers and assist current dealers 3. Initiate
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Sara Lee Corporation (Case study) 1. Executive Summary This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with‚ an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification
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Case Aqualisa Quartz: Simply a Better Shower Introduction Aqualisa is a U.K. shower manufacturer. Shower buyers in U.K. fall into 3 pricing segments: premium‚ standard and value. Premium segment consist of people who mainly shop in showrooms. Their focus is on great service and high performance. In standard segment‚ Customers rely on plumber recommendation and emphasize performance and service. Value segment are mainly customers who are primarily concerned with convenience and price. Thus
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respectively. This assumes full cannibalization of traditional suit sales for incremental separates sales based on the percentage share of the unit suit market‚ which we view as an unlikely given the difference in needs for the traditional suit customer versus a comparable separates customer. It is important to analyze if the potential separates customer base overlaps with the traditional clothing customer. If so‚ a new offering of separates could result in cannibalization of traditional clothing sales
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November 5‚ 2012 Marketing Case 3 Introduction Laercio Cardoso has been given the task of exploring growth opportunities for Unilever through the marketing of its products to low-income consumers in Northeastern Brazil. He has to decide how he will target and position given this market segment‚ and whether he needs to completely change the current Unilever marketing brand strategy. Recommendations I recommend that Unilever develop a new hybrid product called Juno that combines the
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