IMPORTANT NOTICE Please print and hand out your work to me before class HW Individual • Read the case Canyon Ranch p. 255-268. • Answer the following questions: – Should Canyon Ranch implement a CRM strategy? (Use the CRM decision matrix to support your argument‚ see book p. 245) – If your answer to the above question is yes then‚ what should Canyon Ranch destination resorts’ CRM initiative look like? • Limit your answers to one page (12 Font single-spaced)‚ add appendices‚ if necessary
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Canyon Ranch: A Case Analysis Introduction Recreation is an important need of most individuals at present. With all the pressure acquired from work‚ a way to relax and relieve the stress is indeed necessary. Going to beaches and resorts is one good way to relax. Canyon Ranch‚ however‚ is not just any place for vacation. What makes this place different from others is its objective that is not only focused on bringing relaxation but also quality and healthiness in each of its clients. A vacation
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Canyon Ranch Case Study Executive Summary Canyon Ranch Health Resorts (or “The Company”) was created in 1979 to be an inspirational and motivational place where clients could relax‚ get away‚ and take control of their own healthier lifestyles. As of 2004‚ Canyon Ranch was unquestionably the industry leader when it came to the luxury portion of the spa industry. Lack of potential entrants in a niche market‚ scale economic practices (development of cosmetic line)‚ and a strong US economy are just
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lack of training As the board of directors we believe that the critique committee has overlooked the goal of Canyon Ranch and that the advising group has provided convincing evidence that implementing the POS system will provide significant long-term benefits. What sets Canyon Ranch’s apart from their competitors is there incomparable attention to their guests needs. After all Canyon Ranch is all about the Customers. It is not just a vacation but an "experience" to improve the customer’s quality of
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Canyon Ranch is a Health Resort and Spa that has been around since 1979. It was built on an idea of bringing medicine and relaxation together in one place for a vacation. This is something that is costly and mainly for those who can afford the luxuries of that kind of lifestyle. A luxury is something that people do not always need but want to simply feel good and have the money to spend to make them that way. It is a getaway for the folks who need a break from the stresses of the workplace and help
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The Canyon Ranch Institute (CRI) Board of Directors is the governing body for the organization‚ and as such establishes policy. Board members make prudent‚ educated‚ and independent decisions and place the organization above their personal preferences. Members Board President: Richard H. Carmona‚ M.D.‚ M.P.H.‚ FACS Board Vice President: Enid Zuckerman Board Treasurer: Jerry Cohen Board Member: Mel Zuckerman Board Member: Jennifer Cabe‚ M.A. A successful approach to healthy living
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Case 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite of
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Executive summary According to the case‚ we can found that the Canyon Ranch is one of the best resorts in US; it has enough long history and experience‚ also have their own special services. They also care about their customer very well. However‚ in the IT area‚ it still has space to improve. The first thing is to reduce the cost. Canyon Ranch has 2.5:1 staff-to-guest ratio‚ it also was the advantage in competition. But this will cost too much‚ Canyon Ranch can use the information technology
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Executive Summary Canyon Ranch is the gold standard in destination spas and enjoys commanding rates that are much higher than other destination spas‚ but there are signs of increasing competition. Day spas are aligning themselves with medical professional and offered services in nutrition‚ homeopathy‚ physical therapy and general medical practice. Also some hospitals were starting to provide spa treatments and wellness centers with nutritionists. Canyon Ranch is now faced with questions as to how
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Case Study 7: Canyon Ranch Written for: Professor Efrem Mallach MIS650 Authored by Group 2: December 9‚ 2009 Case Description Background Canyon Ranch was the undisputed leader in the luxury segment of the spa industry. It had both breadth and depth of offerings‚ and integrated portfolio of treatments from traditional spa and fitness to health and healing services. Canyon Ranch was considered the gold standard in the industry as a result of being heads and shoulders above
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