Higher Diploma in Marketing and Sales Management Year: 1st year (June Examinations) Module: Retailing Assignment May 2012 Group: Matthew Spiteri Gonzi ( ) Chris Pace ( ) Jeremy Tabone ( 314185(M) ) Steve Borg ( ) Lecturer: Marika Fsadni Question: You are a leading marketing consultancy firm in Malta. Your client is interested in opening a chain of 3 retail outlets in Malta‚ engaged in a line of business of your choice. Your client has asked you to conduct a mystery shopping
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Costa Coffee Marketing Plan 1. Company Name COSTA Coffee Part of Whitbread Plc is the UK’s leading Hospitality Company with franchises all over the world. The business encompasses hotels‚ restaurants (inclusive of household names like Taybarns‚ Premier Inn and COSTA Coffee)‚ Health & Fitness clubs along with other businesses. 2. Company Mission Statement Mission: “To serve the best coffee in the true Italian style” Vision: Our vision is to be the best hospitality
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home and work with its comfortable atmosphere. The company was environmentally‚ socially‚ and economically responsible‚ as they donated several dollars and community service hours. They had several training programs to be sure they enhanced their employee loyalty. There were convenient loyalty cards‚ which helped boost the use of technology. As for the cooperative environment‚ this led way to several opportunities for Starbucks. Coffee drinkers were actually increasing in the mid 1990’s. The company
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developing strategies and promotions on the basis of this knowledge. Then Sainsbury’s lunched their loyalty point system to compete the Clubcard as well as Tesco. Sainsbury’s and Safeway both attempted to launch loyalty cards. However‚ they quickly realized that collecting customer data may be simple; however developing customer intelligence is a different matter. Safeway quickly abolished its loyalty card‚ while Sainsbury’s scrapped theirs in favour of entering in to into a cooperative scheme called
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ACCOUNTING INFORMATION SYSTEM AIS510 PBL REPORT SEMESTER MARCH-JUNE 2012 Problem Based Learning Session 1 TESCI STORES (MALAYSIA) SDN BHD a. What kind of information do you think Tesci gathers? (40 marks) Accounting information system is systems that collect‚ record‚ stored and process the data into information for the users for decision making. However‚ information is data that organized and process to provide meanings to users. Users typically need information to make decisions
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the researchers has identified its efficacy as a marketing strategy. This proved how the cards promote convenience and loyalty to Starbucks valued customers. The Starbucks card is an innovative mode of payment‚ a cashless payment‚ which reduces the risk in security. With the booming trends‚ the reloadable card is very convenient nowadays because it is handy. It promotes loyalty and customer satisfaction since it offers rewards and benefits which the customers enjoy. Customer satisfaction leads to
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Introduction Loyalty Scheme Case Study - McDonald’s Posted by on Wednesday‚ May 30‚ 2012 Under: Case Studies McDonald’s uses a combination of marketing strategies to build loyalty and promote their products. They offer coffee loyalty cards and student discounts. The student offers are divided into two; those that use NUS Extra Card and those that present valid student ID. Many companies also use the NUS Extra card to offer discounts to fulltime‚ part-time and distance learning students. Coffee
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Firms in the textile industry can compete using pricing or non-pricing strategies. Pricing strategies involves the use and manipulation of prices to increase market share and reduce potential and existing competition in the textile industry. Non pricing strategies on the other hand refer to all the alternatives‚ excluding price‚ that a firm uses to achieve the same objectives. One of the most common pricing strategies used in the textile industry is the use of limit pricing. This involves a firm
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resources into worker strengthening and enhanced promoting adequacy. To enhance efficiency‚ retailers are giving their representatives online access to a wide assortment of helpful information‚ and in addition propelled applications and devices. Loyalty schemes are only one of numerous focused activities utilised by retailers to supplement
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higher-end consumer products positioning themselves above discount retailers. Pricing Strategy Loyalty programme Fnac operates a loyalty programme offering points that are awarded each time the card is presented at the till-point‚ for each euro spent. For every 4‚000 points earned‚ a gift card worth €10 is issued to the card holder. As of 2008‚ Fnac boasts 1.8 million members to the programme with the loyalty card also
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