Case study: PETRIE’S ELECTRONICS Jim Watanabe looked around his new office. He couldn’t believe that he was the assistant director of information technology at Petrie’s Electronics‚ his favorite consumer electronics retail store. He always bought his new DVDs and video games for his Xbox 360 at Petrie’s. And now he worked there too. The company had made some smart moves and had done well‚ Jim knew‚ but he also knew that competition was fierce. Petrie’s competitors included big electronics retail
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Essay 1 Making generalizations and assumptions about things is often a dangerous thing to do. Most of the time (Often) when you make (making) a generalizations or assumptions you aren’t considering all of the factors that might be at play in the situation. In the case of Freakonomics the situations was presented about real estate agents and the fact that they might not be doing all they possibly can to get you the best deal whether it be you buying a house or selling one. However‚ it is often assumed
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Chapter 7 E -activity Using the Internet or the Strayer Library choose one airline and one hotel chain that offer customer loyalty programs. Research each company’s loyalty program and be prepared to discuss. Your loyalty means the world to us‚ and SkyMiles is one of the ways we like to say thanks. Our award-winning frequent flyer program makes travel even more rewarding with a host of great benefits. Did you know we’re the only major U.S. airline without mileage expiration? That means you have
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Case Study 18: Nordstrom 1. Design characteristics of an effective loyalty program are offering perks and deals to valued customers‚ rewarding them for shopping at your store‚ and doing so at a low cost and increasing the company’s share of wallet. Mark Johnson‚ CEO of Loyalty 360‚ said this about loyalty programs: “Loyalty marketing is and should always be much bigger than points‚ thresholds or incentives. It is about changing and influencing behavior in a proactive manner that creates long-term
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request from the executive team has decided that the number one priority is to not only survive but to thrive and prosper by developing closer relationships with their customers. They also want to attract new customers and implement a customer loyalty program. 2. How are Organizational information systems related to company strategy? How does strategy affect the information systems a company develops and uses? Organizational information systems relate to a company strategic plan by following the
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an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers. More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device‚ according to a recent report from M aritz Loyalty Marketing ( Qdoba Launches Mobile-Optimized Rewards Program). Along with the loyalty program‚ Sonic can also introduce a “surprise rewards” program. Each store can be given
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become members of Nordstrom’s Fashion Rewards program when they people sign up for the store’s credit. When each person accumulates 2‚000 points‚ then they receive a $20 Nordstrom Note‚ a gift certificate redeemable for Nordstrom merchandise or services. In the book one of the questions is “what are the design characteristics of an effective loyalty program.” The structure of their loyalty program and how they use the data collected through the program to make informed product‚ marketing and customer
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Although the customer loyalty project at Petrie’s Electronics had gone slowly at first‚ the past few weeks had been fast paced and busy‚ Jim Watanabe‚ the project manager‚ thought to himself. He had spent much of his time planning and conducting interviews with key stakeholders inside the company. He had also worked with the marketing group to put together some focus groups made up of loyal customers‚ to get some ideas about what they would value in a customer loyalty program. Jim had also spent some
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Rad Coffee should employ a loyalty program in which they utilize a punch card. A card would be given to each customer with the numbers 1 through 13 listed on the bottom. The first number would be already punched out and every time a customer orders a coffee product another hole is punched out of the rewards card. After 12 punches the next coffee is free. Even though a card with only 12 spaces requires the same amount of purchases as a card with 13 spaces‚ it results in less fully punched out cards
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positively on possible movie rewards program. There’s a need to create a CRM-system for Cineplex and also rewards program that both improves customer loyalty and enables more efficient new customer acquisition. Even though the CRM-program may feel expensive‚ it is worth the price and that’s shown in this document. Getting more information about our customers is a key factor in developing our business forward to new level. REWARD STRUCTURE OF THE PROGRAM The program itself should be simple and easy
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