sonic
Introducing a mobile smartphone app with an integrated loya lty program could help Sonic better serve the digital lifestyle demands of many of its loy al customers.
More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device, according to a recent report from M aritz Loyalty Marketing (
Qdoba
Launches Mobile-Optimized Rewards Program).
Along with the loyalty program, Sonic can also introduce a “surprise rewards” program. Each store can be given a monthly allowance amount to use for random customers to surprise them with their favorite drink. Customer preferences can be tr acked using the app through recorded data of previous orders. So, for instance, if a customer or ders a snack without a drink and he was randomly selected through the mobile app, he could win his fa vorite drink for free. Although no other quick service restaurant has a concept similar to thi s, many retail establishments have similar, successful programs, including Apple and Sears Hol dings. Apple stores have an in-store fund that can be used with discretion to replace broken products, even if they may not be covered. Sears has “Surprise Shop Your Way” Points that customers have a limited time to use when making certain purchases. The “surprise rewards” progr am, used in sync with the Sonic app and loyalty program, will help increase new customers, while also giving returning customers an incentive to keep purchasing.
Sources:
Couldn’t find anything about the Apple store, but I work at Sear s, so I know firsthand about the surprise points. Same thing though. Couldn’t find any sources o nline just because they are discrete programs.
Qdoba Launches Mobile-Optimized Rewards Program
. (2013, Aug). Retrieved from http://www.qsrmagazine.com/news/qdoba-launches-mobile-opti mized-rewards-program
More than 73 percent of smartphone users indicated that they are interested in interacting with loyalty programs through their mobile device, according to a recent report from M aritz Loyalty Marketing (
Qdoba
Launches Mobile-Optimized Rewards Program).
Along with the loyalty program, Sonic can also introduce a “surprise rewards” program. Each store can be given a monthly allowance amount to use for random customers to surprise them with their favorite drink. Customer preferences can be tr acked using the app through recorded data of previous orders. So, for instance, if a customer or ders a snack without a drink and he was randomly selected through the mobile app, he could win his fa vorite drink for free. Although no other quick service restaurant has a concept similar to thi s, many retail establishments have similar, successful programs, including Apple and Sears Hol dings. Apple stores have an in-store fund that can be used with discretion to replace broken products, even if they may not be covered. Sears has “Surprise Shop Your Way” Points that customers have a limited time to use when making certain purchases. The “surprise rewards” progr am, used in sync with the Sonic app and loyalty program, will help increase new customers, while also giving returning customers an incentive to keep purchasing.
Sources:
Couldn’t find anything about the Apple store, but I work at Sear s, so I know firsthand about the surprise points. Same thing though. Couldn’t find any sources o nline just because they are discrete programs.
Qdoba Launches Mobile-Optimized Rewards Program
. (2013, Aug). Retrieved from http://www.qsrmagazine.com/news/qdoba-launches-mobile-opti mized-rewards-program