ABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
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TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
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using the principles covered in this subject as your guide? For example‚ you might discuss the good and bad examples in one or more of these areas: handling stakeholder expectations; communicating organisational purposes; external environment (PESTEL framework‚ five forces‚ opportunities and threats); strategic capability (value chain and value network‚ strengths and weaknesses); SWOT analysis; formulating a business ’ strategy (bases of competitive advantage); implementing a business ’
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Case: LVMH‚ 2003 Issue Louis Vuitton Moet Hennessy must decide whether to maintain its numerous product lines or eliminate certain lines to focus on its most profitable segments. Analysis LVMH relies on its well established brand name and reputation for creativity and quality to market its diverse product lines. The firm is in a unique position as it is one of the only players in the luxury goods industry that can maintain a diverse portfolio of luxury brands. Of the top 5 major fashion
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restore French Brands • Mainly to develop worldwide distribution network‚ maintain global presence‚ & derive synergies. • Examples Pommery - land Kenzo - production facility P&C - R&D synergies Zenith –Only manufacturer in world of a component Miami Cruiseline- Strenghten LVMR image Why do companies seek growth through acquisition in Luxury Industry? “ In the past two decades‚ luxury industry has been
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Contents of the Report 1. Cover Page 2. Table of Contents 3. Brief Introduction/Background 4. List of Department Exposures 5. Schedule of Duties 6. Significant Learning 7. Problems encountered and solutions made 8. Strength and weaknesses of the training 9. Suggestions and recommendations 10. Sample of the letter of application 11. Resume- updated ‚ should include your 2 practicum as part of your training 12. Documentations – recommendation letter‚ waiver‚ acceptance letter‚ MOA
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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to Ryanair. Many models are available in the analysis of economic entities. The question is: Which model is better suited to a certain situation? In analysing the macro-environment of Ryanair‚ the business model of choice would be the PESTEL model. The PESTEL model consists of six categories namely: political‚ economic‚ social-cultural‚ technological‚ environmental‚ and legal. These categories consider the external environment the firm under analysis‚ addressing the macro-environment of Ryanair
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the external environment (part 1) What’s going on out there now and in the future? Environmental influences in the broadest sense Macro/general environment: PESTEL Environmental influences related to the dynamics of the industry under question Competitive environment: Porter’s Five Forces (Porter‚ 1980) Example PESTEL The automobile industry Political – Climate change agenda – Fuel prices – Expansion of EU Economic – – – – Changes in disposable income Exchange rates
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and Technological forces. These are known as PEST factors. 1 2 PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between:
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