EDWARD T. ROJAS Case Analysis Report: Elektra Products‚ Inc. June 16‚ 2011 Case Analysis Report: ELEKTRA PRODUCTS‚ INC. RECOGNITION OF DECISION REQUIREMENTS Elektra Products‚ Inc.‚ an 80 year old publicly held company‚ had once been a leading manufacturer and retailer of electrical products and supplies. In recent years‚ it had experienced several problems such as declining market share‚ increasing competition against foreign and domestic markets‚ necessity for innovation of products‚ relationships
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PRODUCT DIFFERENTIATION AND MARKET SEGMENTATION AS ALTERNATIVE MARKETING STRATEGIES WENDELL R. SMITH Alderson & Sessions decade the 1930’s‚ the work of D URING theRobinsonofand ofChamberlin resulted in a revitalization economic theory. While classical and neoclassical theory provided a useful framework for economic analysis‚ the theories of perfect competition and pure monopoly had become inadequate as explanations of the contemporary business scene. The theory of perfect competition assumes homogeneity
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Welcome to Oasis Health. Our vision at Oasis Health is to provide you with excellent medical care‚ combined with compassion and empathy in a comfortable‚ friendly setting. Relax‚ take care of yourself -- rejuvenate your mind‚ body and spirit. Dr. Elizabeth Chung‚ a board-certified obstetrician and gynecologist‚ offers a comprehensive women’s healthcare. She has impressive credentials and in-depth knowledge of women’s healthcare. Dr. Chung graduated from premier schools: The University of Chicago
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People who do not have any health insurance are setting themselves up for financial ruin. Uninsured people do not have access to preventative and primary care or may have difficulty receiving follow-up care. An onset of a sudden illness such as cancer or diabetes or even an accident can accumulate medical bills. Therefore‚ paying a higher out-of-pocket expense in medical bills without the use of health insurance can lead to debt or bankruptcy. Acquiring health insurance is necessary so that people
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Sermorelin : Product Description Sermorelin is a synthetic hormone which was created to stimulate the production of Growth Hormone (GH) by the pituitary gland in the brain. It is a growth hormone-releasing hormone (GHRH) peptide analogue which contains a peptide sequence of 29 amino acids. It is the shortest synthetic peptide that has all the functional properties of GHRH since it is a copy of the active portion of the natural human GHRH. As such‚ it is a growth hormone secretagogue. GHRH is a hormone
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Manchester Products: A Brand Transition Challenge Case Q&A 1. HOW WOULD YOU CHARACTERIZE THE HOUSEHOLD FURNITURE INDUSTRY? In 2004‚ the Household Furniture Industry’s annual growth was 4%‚ it was a $36.4 billion industry. There a many competitors within the industry because of low cost imports from Asia and Mexico. The household furniture industry is also closely tied with the economy. After the housing boom in the early 2000’s‚ companies needed to focus on a more innovate and stylist product
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Question 1: There are three product levels‚ they each add more customer value than the previous level and they constitute a customer value hierarchy. The decision of customers is usually based on the value that they expect to receive from buying and consuming it. The first level is the core benefit. It is the actual or fundamental benefit that the customer seeks when he buys the product. It is need to the most basic need that he/she wants to satisfy. For example‚ someone will go buy a red bull
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business is built upon providing valuable and good-health promoting services to millions of customers on a regular basis. Proudly‚ we are Thaïs’s professional service provider of hygiene‚ dust mite and allergy control using a scientifically proven‚ dry and chemical-free vacuum system. Our unique system featuring the latest germicidal UV-C light technology is an efficient and effective solution to household pollutant problems. By our Focusing on Health and well-being- that’s what we’re all about. We
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Product Levels: The Customer-value Hierarchy The marketers need to address five product levels. Each level adds more customer value‚and the five constitute a customer-value hierarchy. 1. Core Benefit The fundamental need or want that consumers satisfy by consuming the product or service. Example 1: In case of a car Transportation from one place to another. Example 2: The customer in search of a hotel room demand only rest and sleep from a marketer. 2. Basic Product
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A dark cloud is surrounded among the authorities and the nurses of Allina Health The nurses went on a strike after handing over their patients to the temporary nurses because of the issues regarding their health insurance plan. The nurses working in Allina Hospital are at present enrolled in a union medical plan and are voluntarily paying their premium but the hospital authorities want to can all the union plans and move the nurses to the Corporate plan of Allina which will help them save ten million
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