1 a) What are dell’s FSA’s? Initially one of Dell’s FSAs was its direct sales model. Also they had manufacturing plants all over the world to ensure low labor costs and a highly productive workforce. b) What are the macro-level requirements for the direct sales model to be successful? c) What are the major advantages of the direct model‚ compared with the traditional channel strategy in the computer business? 2) a) How did Del treat its distributors in China during the re-entry into China
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EXECUTIVE SUMMARY ABC is into the manufacture and sales of corrugated cardboards and has witnessed losses for 5 years in a row. The company is looking for a solution to increase its profits and make the business sustainable. Profitability is high in the direct sales but company makes losses in the sales through representatives due to high commissions and high transportation costs. The growth of the cardboard market is stagnated and the packaging industry is moving towards a substitute for cardboards. It
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Dell Computers Strategy Global companies play an important role in the business environment‚ because they connect their business together around the world. A good example of a global company is Dell Inc.‚ an American computer-hardware company‚ headquartered in Austin Texas‚ which develops‚ manufactures‚ sells and supports a wide range of personal computers‚ servers‚ data storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ computer peripherals‚ and more. They design
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Scharffen Berger Chocolate Maker CASE: Discussion Questions OMG 402 1. Describe the brand position of Scharffen Berger. How does the current production process contribute to that brand? a. Scharffen Berger Chocolate’s value position is “producing chocolate of the highest quality possible with the finest cacao possible.” It is a premium priced product with strong brand recognition. b. The company’s use traditional artisan production method allows it to differentiate itself from competitors by
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DELL BRANDS: Lenovo：The company was founded in 1984 by a group of eleven engineers‚ headed by Liu Chuanzhi‚ in Beijing. This company had become the biggest PC manufacturer of domestic and distributed third party products through its wholesale business. Today，these two companies lenovo and IBM are united under the Lenovo name. With Lenovo’s landmark acquisition of IBM’s Personal Computing Division in May 2005‚ the new Lenovo is a leader in the global PC market
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as a specialist server company. At that time‚ all the other server making companies used the latest and best high technology chips or software which they bought from ADM or Microsoft to complete their own servers‚ and then they can provide customers services. SGI wanted to find a new way that they could enter the market without competition‚ and based on its unique server which meet customer needs better than its competitors and offer customers maximum flexibility and cost-effectiveness. SGI gained
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Dell’s Working Capital We can see from the exhibit 4 that sales in 1996 was 52% higher than that in 1995. To support that growth‚ Dell needs to increase its operating assets. Total Assets (% of sales) 45.87% Loss:Short Term Investments (% of sales) (13.93%) Operating Assets (% of sales) 31.94% The increase in Dell’s operating assets should be the change in 1996’s forecasting operating assets and operating assets in 1995. So operating assets should be increased by $5‚296M*31.94% - $3‚475M*31
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DELL Computers‚ a leading PC supplier to corporate and government customers‚ today is now among the first companies to provide its customers with the next level of industry-standard Pentium processor power‚ while many vendors are still struggling to broaden their processor-based product lines. Dell ’s unique ability to take a market strategy position during important technology transitions because of its build-to-order manufacturing process. This build-to-order approach allows the company to maintain
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Mod 5 - Dell Computer Corporation Performance Metrics ORG 530 – Business Ethics and Sustainability October 30‚ 2011 Dell Computer Corporation Performance Metrics Every component of a corporate sustainability model should be associated with performance indicators such as inputs‚ processes‚ outputs‚ and outcomes. By determining the appropriate performance measures needed for each component of the sustainability model‚ companies can evaluate the performance and financial benefits of the sustainability
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COST LEADERSHIP STRATEGY Dell Computers have been the industry leader with there cost-leadership strategy. They strive to provide technology and support at a lower unit cost than their competitors. They are a direct model company. Their unique relationship with customers gives Dell the opportunity to know exactly what their customers want and offer products that their customers need. They have a strong focus on being a "market taker" rather than a "market maker". Capitalizing on their ability
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