Max Miedinger was born December 24‚ 1910 in Zurich Switzerland. His career as a typeface designer spanned some 54 years. He began studying at the Kuntsgewerbeschule after training as a typesetter from 1926 until 1930. He worked at several positions until 1956 when he became a freelance graphic designer. About a year later‚ he developed Helvetica in collaboration with Edouard Hoffman. The creation made by Max Miedinger and Eduard Hoffmann was originally titled Neue Haas Grotesk‚ but this title was
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02/21/2011 Fresh Air Portland Community College decided to become smoke-free in the fall of 2009. They were just one of the many colleges in Oregon‚ and by extension‚ in the United States‚ to become smoke free campuses. Most people know that smoking is bad‚ but how bad is secondhand smoke? Many people that go to campuses dislike breathing in secondhand smoke. PCC’s policy‚ as of fall 2009‚ to become a non-smoking campus‚ was a wise decision that listened to the students. Secondhand smoke
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Rolls Royce For over a century Rolls Royce automobiles have been the pivot point of high-class transportation. The Rolls Royce Company was founded in 1906 by Henry Royce and Charles Rolls (Encyclopedia 78). Rolls-Royce grew from the electrical and mechanical business established by Henry Royce in 1884. Royce built his first motor car in 1904 and in May of that year met Charles Rolls‚ whose company sold quality cars in London. Agreement was reached that Royce Limited would manufacture a range
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COMPANY NAME/WEB SITE/ADDRESS Fresh Direct/Freshdirect.com‚ this company is located in the New York City metropolitan area. Background History FreshDirect is an online grocery store that that provides shopping experiences and services to the vicinity population around the metropolitan area of New York (Dess‚ Lumpkin‚ Eisner‚ & McNamara‚ 2012‚ p. C125). Jason Ackerman and Joseph Fedele cofounded FreshDirect in 2001. FreshDirect serves thousands of customers around the New York area‚ and in
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Adidas: Brand Case Study Company Background: Adidas was founded in 1949. Adolf Dassler was the founder‚ hence the name “Adidas”. Dassler passed away in the 1980’s and his family carried on the business. However‚ in the 90’s‚ new CEO Robert Louis-Dreyfus switches the philosophies of the company from a manufacturing & sales company to a marketing company. The company then went public in 1995. Then in 2000‚ an ambitious Growth and Efficiency program is initiated. In 2005‚ the Solomon group sold the
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Electronic Assignment Cover Sheet Course Title: MBA‚ Executive Leadership Module/Subject Title: Marketing Management Assignment Title: Individual Case Study No of Words: 2‚665 Submission Date: 19 November 2012 Bel Brand: The Laughing Cow Challenge Table of Contents Electronic Assignment Cover Sheet 1 1.Introduction 4 2.SWOT Analysis 6 2.1 Analysis of Strengths 7 2.2 Analysis of Weaknesses 8 2.3 Analysis of Opportunities 9 2.4 Analysis of Threats 10 3.Positioning
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JOHANNESBURG — The South African government has rolled out a new single pill to treat HIV/AIDS this week‚ claiming it will be the cheapest such treatment in the world. The country has the world’s largest number of people living with the virus and it hopes this new pill will allow it to treat more patients. In this small ARV (antiretroviral multiple drug therapy) center in the north of Pretoria‚ South Africa‚ a woman looks up at a poster promoting a new treatment for HIV/AIDS. The poster reads
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Weber was one of the early 20th century writers who was ’arguing with the ghost of Marx’ There are four major themes in his study of society 1. Religion and Class as the key dynamic factors that influence society. He agreed with Marx that ’class’ as ’political economic power’ was a major factor in the historical development of ’modern society’ However he disagreed that ’class’ was the only institution that dominated the development of modern society. Weber believed that cultural factors‚ especially
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COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral‚ Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG)‚ Johnson & Johnson (JNJ)
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Max Weber’s Typology of Authority and Model Of Bureaucracy 1. Weber sought to develop a better understanding of the dynamics of social organization by focusing on how social control operates in different types of social contexts. To start‚ he distinguished power and authority: • Power is defined simply as the ability to get someone to do something despite resistance. There are many sources of power‚ which we will address when we talk about social control and leadership‚ but of primary interest
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