offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate all our offerings under one simple‚ ownable brand idea – in our case‚ simplifying telecom. Second was to launch several very important‚ and in some cases‚ breakthrough
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Looking back my army life‚ it has been not only one of the most difficult times butalso one of the most memorable times in my life. Since in Korea the youth in their20’s have to join the military mandatorily‚ I had no choice but to join into the armywhen I was drafted. Even though it had been a hard time‚ I now appreciate serving there as I gained many benefits and memorable times from there. In modern Korean history‚ there was tragic civil war called “Korean War” between North and
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Introduction The Tata Group is a very large group of businesses that dominate markets in India. The organization has established itself as a leader in markets such as the airline industry‚ hotel‚ software‚ investment‚ and steel industry. There is a long history of corporate responsibility within the group‚ and it is no surprise that all Tata companies have adopted a Tata Code of Conduct as well as many international standards. Tata Steel is one of twenty-eight major corporations within the Tata Group. Founded
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Case Analysis: Honda Motor Company View Point: President‚ Honda Motor Company Time Context: I. Problem In order to be more competitive and successful in the Global Market‚ Honda Motor Company will consider the integration of two different cultures (Japanese and American). II. Statement of the Objective * To be able to assess the pros and cons of integration of the two different cultures. * To identify the factors that may affect the current management style of two
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Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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University. The period for the training is two months‚ tentatively from May 1st to 30th of June‚ 2013. Students are not allowed to change the organization of training assigned to him/ her without prior written permission of the Dean/ OJT Coordinator. In case such a thing happens the OJT project will be considered invalid. 1. Objectives of the OJT: 1.1. To provide an extensive exposure to the student on hands-on experience in a corporate environment or research activity. 1.2. To ensure that
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-problems faced by Tata to build world’s cheapest car: =battle sky rocketing costs =huge engineering hurdles =bad press (car caught fire). Some of the early nanos caught fire on the streets. Local and intl experts were brought in to investigate the problem but nothing was found wrong with the design of the car. In response the nano design team of the car decided to take further safety measures in order to make a more robust nano. Additional protection was provided on exhaust system. In electrical
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| | | |Case Analysis: Maitland Motors | |by | |Zeeshan Amin
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Ratan Tata retires on his 75th birthday this week‚ handing over the baton of his business to Cyrus Mistry‚ the first chief appointed from outside the immediate Tata family in its 144-year history. While Ratan Tata has been credited with transforming the Tata group into a streamlined conglomerate of more than 100 companies and earning a global reputation for his consolidation and expansion strategies‚ I am looking at his leadership traits and how those traits influenced the group and made him the
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TATA TEA (GB) LIMITED The proposed acquisition: As part of Tata Tea’s strategic intent to rely less heavily on black tea revenues and position itself to benefit from the growing convergence between the tea beverages business and other beverage segments‚ Tata Tea and the Tata Group have recently acquired a 30% equity stake (the “Acquisition”) in Energy Brands Inc. (“Energy Brands”) for an overall consideration of USD677m. Energy Brands is a “new age”beverage company that was formed in 1996 and
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