UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
Premium Brand
With a case study of this magnitude‚ the role of the counselor is to simply provide Ana with a psychoanalytic theory approach; that will allow her to express her thoughts and goals for her future. The theory that would be most suitable for this analysis is the Solution-Focused Theory. Solution- Focused Theory is a combination of several approaches‚ that focuses heavily on the present and future. When using this therapy is it not ideal to focus on past problems because it redirects the client thoughts
Premium Psychology Therapy Problem solving
The Developing Child In this essay I will discuss communication and language development along with intellectual development and learning for children aged 0-3 years and then children aged 3-7 years. I will follow with a discussion on Vygotsky’s and Piaget’s theories in relation to language development relating to communication and intellectual development for children at these ages. I will then explain how observations can be used to support planning to meet the child’s needs. I will
Premium Developmental psychology Jean Piaget Theory of cognitive development
your corporate brand or brand of any product / service that your organization offers. What is the promise of the above brand ? Also identify the brand elements and their role in building brand equity. Answer : THE BRAND : A brand is a name‚ term ‚ sign‚ symbol‚ design‚ or some combination of these elements intended identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different component of brand - Brand name‚ logos‚ symbols
Premium Brand Brand management
KAVITA BE A POWERFUL WOMAN What Makes a Woman Powerful “A powerful woman doesn’t have to prove she is powerful.” Women who feel the need to prove their power usually worry‚ secretly‚ that they hold no power at all. Deep down‚ they’re trying to prove something to themselves. And the more they continue down this path‚ the more they prove their doubts correct! If you find yourself trying to prove your power to others‚ stop. Let your power make itself known‚ through your quiet‚ calm confidence
Premium If You Have to Ask 2009 albums Thought
1. Identify suitable business data‚ data elements‚ data types‚ and resources‚ based on the following interview between a database analyst and a lecturer from Sutherland University: Business Data Data Elements Data Types Resources Course Course code Course name Course start date Course end date Integer Character Date Date Admin Classes Class name Start date End date Time Location Class capacity Integer Date Date Date time Integer Variable Admin Students Student ID
Premium Database normalization Data modeling Entity-relationship model
Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
Premium Brand Branding Marketing
Q-1 A surgeon wish to predict the live or death (status) of a CABG patient through their pulse rate‚ systolic blood pressure‚ sugar level‚ hemoglobin etc. He got the data from last 1600 surgeries held in a local hospital and applied an analysis. He got the following result Identification: It is binary logistic regression (LOIGT) Coding 0 = Death 1 = Alive The two post-operative status of the patients are death and alive coded by 0 and 1 respectively to use in binary logistic regression. Hosmer and
Premium Regression analysis Logistic regression
Decision Tree Model and Its Analysis • The following concepts are introduced through the use of a simple decision tree example (the Bill Sampras ’ summer job decision): Decision tree Decision node Event node Mutually exclusive and collectively exhaustive set of events Branches and final values Expected Monetary Value (EMV) Optimal decision strategy • Introduction of the folding back or backward induction procedure for solving a decision tree. • Discussion on sensitivity analysis in a decision tree. Summary
Premium Decision tree Decision theory
MapReduce is a widely used parallel computing framework for large scale data processing. The two major performance metrics in MapReduce are job execution time and cluster throughput. They can be seriously impacted by straggler machines— machines on which tasks take an unusually long time to finish. Speculative execution is a common approach for dealing with the straggler problem by simply backing up those slow running tasks on alternative machines. Multiple speculative execution strategies have been
Premium Data Computer Data mining