1. Political • Stringent government regulation and powerful purchaser pressures. • Governments focused on pharmaceuticals in efforts to control rising healthcare expenditure. • Inter-country pricing disparities. Economic • European free trade agreements. Social • Ageing populations create pressure on healthcare systems. • Epidemic or chronic diseases (e.g. obesity). Technological • Impact of genetic research on industry. • Utilizing a web of alliances to address multiple customer
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VORA AND COMPANY* Understand the Concept of Marketing Mix In December 1963‚ M.C. Vora‚ proprietor of Vora and Company manufacturers of Blossom Quick-Cooking Oats located at Lucknow‚ sought counsel from the Small Industries Service Institute at Lucknow regarding steps that might be taken to increase the sales of his company. The company had been organized in 1959‚ had started to sell its product nationally in 1961‚ but by December 1963 had failed to attain a profitable volume of sales. Mr
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executive officer of a large scale company in any field is no easy task. In the pharmaceutical industry the technical specifications make it all the more difficult. The general job description of a CEO in this field is to control daily operations and greatly influence strategic direction‚ working directly with the Board of Directors. The right candidate must have significant senior executive experience leading a biotechnology‚ pharmaceutical and/or medical device company with full profit and loss responsibility
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Ethics in pharmaceutical marketing xxxxx EMBA 1.1/Academic Skills Subject Outline December 23rd‚ 2012 Prof. xxxxx Ethics and pharmaceutical marketing The pharmaceutical industry has been facing challenges with respect to ethical marketing and promotional practices. The conflict of commercial interests with adherence to ethical practices has been a subject of much deliberation. While such debates tend to have a high degree of subjective and emotive content‚ it is also a concern
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I. PROJECT SUMMARY As Acme Widget Company has released the new type of its toy products called “Generations”‚ the main purpose of this project is to publicly announce the Generations in order raise its awareness positively in the public eye. Besides the project’s purposes‚ the project also has some specific goals that align with the purpose; therefore‚ those goals are: • Increasing Generations’ public awareness by 90% at the end of the year • Increasing Generations’ engagement in terms of purchases
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Pharmaceutical Quality Management Part 2 Pfizer Vision‚ Mission‚ and Core Values Pfizer Inc. was established over a century ago in 1849. Just like the other pharmaceutical companies being established around that time‚ Pfizer started out as a chemical company to counteract the times health issues such as intestinal worms and hygienic complications during the civil war which haunted the earlier part of the nineteenth century. Since then Pfizer has risen to be ranked second on the list of top fifty
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Introduction Nucleon‚ a small biotechnology start-up company is in the process of human trials for their first potential product‚ i.e.‚ CRP-1. Nucleon has to decide among several alternatives on producing CRP-1 for their long-term survival in the intensively competitive and high-stakes drug industry. Industry Analysis -Porter’s Five Forces The Pharmaceutical industry has several high entry barriers as shown in figure 1. Economies of scale‚ product differentiation‚ government policy and capital
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The global pharmaceutical industry Introduction Pharmaceutical industry is the one of big revenue business in the world. There are lots of company gains a lot of profit and market share in this industry. Most of those companies were established in 19 century and early 20 century. This study explains their model development process of pharmaceutical industry‚ it details some issue like Thalidomide tragedy in 1970’s and legislation‚ then decreases the risk of side effect and protects the patient
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in the Pharmaceutical Industry The pharmaceutical industry started in the middle Ages‚ 18th AD in Baghdad in 754 by an Arabian. Until the early 70’s the industry grew at a small pace. In the 1970’s business began to boom and competition began to upsurge. In the 1990’s these industries and companies became more aggressive with their marketing strategies. In ’97 the U.S. Food and Drug Administration brought new rules and regulations concerning the marketing area and it required companies to present
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Acknowledgement We sincerely thank Mr. Sahil Singh Karir‚ Associate Manager‚ Tally Solutions for his contribution towards our report. He answered all our queries regarding the various business processes of Tally solutions and specially answered our queries regarding the implementation of Enterprise Resource Planning (ERP) Solutions for their client Okaya Power Limited. We would also like to extend our gratitude towards Dr. Reema Khurana for providing us with this opportunity to study ERP systems
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