BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
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Transcom Beverage Ltd | The production of Pepsi | Assignment on Production and Operations Management | | | 7/28/2012 | | Submittted to: Ishfaque Hossain Lecturer School of Business North South University ------------------------------------------------- Submitted By: Muhammad Mufrad MAHMUD (ID-0910645630) Sarah TABASSUM (ID-0910888030) sugandha saha (Id-082276030) md. rezaul karim (id-0920117030) md. zia uddin (Id-0910260030) farhana rahman (ID-0910229530) Acknowledgement
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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employees. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo’s brand names are over 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965. Pepsi Co is one of the largest companies in the beverage industry. The market share of the Pepsi is first to Coca Cola. About 39% of the worlds market the products of PepsiCo control share. In Asia‚ they selected Lahore to make their regional office. This was done in 1970. This regional office is
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here? What happened to me? Is this Hell? I don’t think I’m suffering memory loss. I have some memory at least but I don’t know how useful what I know is going to be in a place like this. I am Everdeen St George. My Grandmother who raised me called me Eva Dee. St. George was a famous dragon Slayer. A bunch of stuff about plants‚ animals‚ decay...not a mortician...maybe an...owner of a Curiousities shop....I could put this whole place in my shop I’d make a bundle. I don’t know I’m like an Alchemy‚ or
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Sharice Toliver Mr.Fraga Honors English 1‚ per.6 27 February 2013 Topic B In Jane Eyre there are characters that being rich changes them. They believe that since they have money they are better than the people that don’t. Mrs. Reed and her family after Mr. Reed died thought they were more than her. Then Blanche Ingram disrespected Jane when she was at the party. She treated Jane like she wasn’t even human. Finally when St. John got the 5‚000£ from Jane he treated her differently than before
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GLOBAL MARKETING MANAGEMENT PepsiCo-Lipton Case Brand Re-introduction Avinash Chaturvedi‚147860 4/28/2014 Problem Statement: In a strategic move to expand its market share in ready-to-drink tea market category‚ Pepsi had decided to invest aggressively in its brand-Brisk. The challenge facing the top management of the companyMary Barnard‚ Vice President PepsiCo and Marison Tamaro‚ General Manager‚ Pepsi-Lipton partnership is to choose a suitable advertisement media for Brisk (Social Media
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0.28 0.48 0.42 Target D/D+S Target D/S Levered Beta 74% 2.85 1.62 Costs of Equity: Rf Lodging MRP 8.95% 7.43% Beta Requity 1.62 21.02% Costs of Debt: Rf Lodging 8.95% Spread Tax rate Rdebt(1-T) 1.10% 0.44 0.0563 WACCs: Lodging Target D/D+S Rdebt(1-T) S/D+S Requity WACC 74% 0.0563 26% 21.02% 9.63% Page 1 Sales Weighted Levered Beta 1.56
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Risk – Free Rate 3% + Beta Coefficient .36 Market Risk Premium 8% Cost of Equity 5.88% + Risk - Free Rate 3.% Weighted Cost of Equity 3.52% X Percentage of Total Capital Supplied by Equity 60% + Before Tax Cost of Debt 5.66% WACC 5..00% Weighted Cost of Debt 1.53% Before Tax Operating Profit in % 100% After Tax Cost of Debt 3.83% X X After Tax Operating Profit in 67.6% 40% of Total Capital Supplied by Debt 40% - Income Tax Rate 32.4% Rate of Return of
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Analysis of Coca Cola Company Introduction Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta‚ Georgia. The name "Coca-Cola" was suggested by Dr. Pembertons bookkeeper‚ Frank Robinson.Coca-Cola currently offers more than 500 brands in over 200 countries and serves over 1.6 billion servings each day.The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout
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