McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
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McDonald’s was built in 1940 by the McDonald brothers (Dick and Mac). 1954 • Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino‚ California. 1955 • Ray Kroc opened his first restaurant in Des Plaines‚ Illinois (near Chicago)‚ and the McDonald’s Corporation was created. 1957 • Quality‚ Service‚ Cleanliness and Value (Q.S.C. & V.) became the company motto. 1959 • The 100th McDonald’s opened in Chicago. PHOTO: The McDonald brothers (Dick right and Mac center)
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How did it become so successful? It took the smart approach and researched the taste and need in each country before entering the market. McDonalds is one of the biggest fast food chains around the globe. It has located itself in 119 countries over the past 50 years since it has been established. Even though fast food is eaten mostly in western cultures‚ McDonalds has positioned itself in every single continent‚ integrating into different countries culture. This company has successfully marketed themselves
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can’t be challenged‚ thus if any law changes in any country McDonalds suits with the law and operate the business according to the law of the country Issue Decreases the level of sale due to the purchasing power of the consumers & product prices. Response McDonalds keeps lower prices for countries at lower stage of economic development McDonalds employees cost effective promotional tools to keep the final price within reach McDonalds set their price according to the cost of living. 4/8/2013 MGT:501
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Preventing Childhood Obesity as a Parent George Yang Ashford University English 122: English Composition II Professor Janelle Jalbert 01/10/2011 In today ’s society‚ childhood obesity is considered a serious public health issue and can be classified as an epidemic. In the United States alone‚ one in seven children ages 6-17 are considered to be obese. In the last 40 years in the United States the rate of childhood obesity has tripled. The main reason why childhood obesity has become such
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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201KM GROUP PROJECT CASE STUDY 4 McDonalds and Hong Kong McDonalds celebrated its 50th anniversary in April 15‚ 2005 and remained true to the statement "As far as I can tell‚ the only place you can’t get a Big Mac is in outer space." (1990) The company operates as a global business through franchising. In 2004‚ the company reported to have established 30‚000 local restaurants located in 115 countries across five continents. It is the biggest fast food retailer conquering markets
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life-long learning. Major topics include setting academic‚ career and personal goals; effective communication; study strategies; critical thinking; self-discovery; learning styles and mastering. I also develop educational and career plans utilizing college resources. There are Major Learning Outcomes: identify and evaluate using learning style and use that knowledge to practice effective study strategies across disciplines. Demonstrate critical thinking by analyzing ideas‚ patterns‚ and principles related
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prevalence of obesity in children Before going to discuss about obesity and its impact on health‚ we can say that children are pioneer of future of any nation. They have greater contribution in nation development and development is based on children health. Looking at the present scenario‚ we can say that childhood obesity is being increased and it is one of the global issue which needs more attention‚ as its lead to chronic disease and disability in future life. According to the Australian Bureau
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In the United States today‚ obesity has become an enormous problem. In the last 3 decades‚ the number of people overweight has increased dramatically. A study done by the Centers of Disease Control showed that since 1980‚ one third of our adult population has become overweight. America is the richest but also the fattest nation in the world and our obese backsides are the butt of jokes in every other country (Klein 28). The 1980s were a time when Americans suddenly started going crazy over dieting
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