DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever‚ Harvard Business School January 29‚ 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural
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Side-2 carefully with blue/black ball point pen only. 02. The Test Booklet Code for this Test Booklet is A1. The Candidate should check carefully that the Test Booklet Code printed on Side-2 of the Answer Sheet is the same as printed on Test Booklet. In case of discrepancy‚ the candidate should immediately report the matter to the invigilator for replacement of both the Test Booklet and the Answer Sheet. 03. The Test Booklet contains 60 questions divided into three sections A‚ B and C. A candidate is required
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Check out An ROI analysis of the FMCG sector The missing link The advertising community has two long-standing demands of online marketing: Prove that the online channel can build brands l Prove that it can drive offline sales. l Whilst there have been many thousands of branding studies undertaken to address the first point‚ considerably less attention has been paid to the second. Studies of online marketing effectiveness have so far struggled to demonstrate a clear link with in-store
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understanding of the requirements of the people concerned. It is a process and not an event. Thus‚ Social Audit is nothing but understanding‚ measuring‚ reporting‚ and most importantly improving the efficiency and effectiveness of the local governance. India being a welfare state‚ several programs and policies are implemented for the benefit of people. Politicians and executives are usually the ones who control and implement these policies. Some policies are common to all and some are special that are
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and mission is captured in this acronym‚ which when bifurcated means the following: - Consumers: For they are the reason we exist. The primary focus of our efforts will be to not only understand what adds greatest value to the consumer but also change and reinvent ourselves if need be. We will translate the consumer’s needs and desires into marketable products and an ever-expanding base of loyal consumers‚ with speed and a quality of response that surpasses the competition. Membership: For
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The leaving rate for rural susceptible individual to urban areas are due to ${\displaystyle l_{21}S_{11} \textrm{ as a result~~} S_{11} \rightarrow S_{11}-1 and S_{21} \rightarrow S_{21}+1}$‚ the urban susceptible individuals leaving to rural areas are due to ${\displaystyle l_{12}S_{22} \textrm{ thus} S_{22} \rightarrow S_{22}-1 and S_{12} \rightarrow S_{12}+1}$‚ the infectious individual leaving to urban areas is ${\displaystyle l_{21}I_{11} \textrm{ hence} I_{11} \rightarrow I_{11}-1
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HISTORY Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to improve the lot of their workers
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Rural sanitation programme in India • 10% of the Rural Sanitation Programme in India is now being spent on IEC projects. • This puts $US 1.9m each year into increasing awareness and understanding of water and sanitation issues at every level from state decision makers to rural villagers. • The action was taken after a survey showed huge gaps in what the sector thought and ordinary people did. • Fundamental changes in the practice by water engineers and planners are being brought about by this
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1: Marketing inputs means the activities of organizations that attempt to communicate the benefits of their product and services to potential consumers. Sociocultural inputs consist of a wide range of non-commercial influences. A TV with a built DVD and A concentrated liquid laundry detergent are influencing by marketing inputs more. Since marketers can influence the consumers perception through illustrated advantages of those product. Fat reduced ice cream and pay television are more influencing
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CHANGES IN CONSUMER BEHAVIOUR OF INDIA 1 Executive Summary:- Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. This research paper explains the changes occurred in consumer behaviour of India. The purpose of this research paper is to find out the factors that are affecting the consumer behaviour and what strategies can be formed to adopt those changes and achieve the long term growth and success. The synthesis of this research paper is
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