Fundamental Rights provided the basis for civil liberties movement in India? What are the fundamental Duties? 9.Marks 3. System of representational democracy: What are the different methods of election? How do these methods affect parties and politics? Why was the first past the post system chosen in India? What have been the effects of this system? Why is there a system
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their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary people‚" says cinematographer and film director‚ Rajiv Menon‚ who was involved in making the earliest ads for Dove. Studies showed that 57% of Dove’s Target audience
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Novartis India Ltd‚imited a world leading pharmaceutical company in the world‚ is producing a number of health related products and has core businesses in pharmaceuticals‚ vaccines‚ consumer health‚ generics‚ eye care and animal health. Headquartered in Basel‚ Switzerland‚ Novartis employs nearly 115‚ 000 people in over 140 countries worldwide to help save lives and improve the quality of life. The Ggroup is present in India through Novartis India Limited‚ listed on the Mumbai Stock Exchange and
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Consumer Behavior: People today are becoming more health conscious. This is majorly seen in cities where there is too much stress amongst people. People are flocking to gyms and yoga centers to live a healthy life. Obesity is also increasing at an alarming rate‚ especially in urban areas. The eating habits of people are also changing‚ and there is a shift in change towards healthy foods. Gym instructors frequently keep a track of the number of calories burned by their client. People not only have
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show consistent growth in terms of value in 2012 Main drivers of growth : Acceptance of higher-priced products with new claims by urban consumers New consumers in second and third-tier cities continued to show greater interest in self-grooming. The leading companies introduced products in smaller pack-sizes and innovative pack formats to leverage consumer base in second-tier cities and stimulate their interest and desire to try out such products. 1.2. Beauty and personal care becomes more gender-specific
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Rural Markets – Retail Management In recent years‚ rural markets of India have acquired significance‚ as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution‚ the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context‚ a special marketing strategy‚ namely‚ rural marketing has emerged. Rural India with its traditional perception has grown
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|Starbucks Coffee Company | |Consumer Analysis Project | | | |
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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organization that manufactures consumer food products. The corporation is "organized along product lines in the United States‚" including Post‚ Kool-Aid‚ Maxwell House‚ Jell-O‚ and Birds Eye. Their customers are retail consumers. The Super Project presented General Foods management with the possibility to introduce a new dessert product‚ named Super‚ into the market. The dilemma management faced was how to appropriately measure and allocate costs associated with the project‚ as well as‚ whether to
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Chapter 1 Understanding Consumer Behavior Ques1. ‘Marketing without consumer understanding is sales’. Do you agree? Why? Ans1. Yes‚ Marketing without consumer understanding is just like sales‚ because understanding the consumers is the main key to provide them good services. To provide good consumer care‚ we must deliver what we promise. But great consumer care involves getting to know your consumers so well that we can anticipate their needs and exceed their expectations. Marketing and sales go hand-in-hand
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