The success of a business in the inescapable merging of the worlds’ markets depends indirectly but quite intensely on how effectively its management and employees are able to communicate across various cultures. Effective communication (O’Shannesy‚ V‚ Minett‚ D & Hyde G 2008) in the workplace builds respect between employers‚ employees and consumers‚ contributes to a higher quality of working life and develops a highly efficient team-oriented environment. In the present state of international
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Throughout almost all societies‚ politeness plays an integral role in the effectiveness of social life and interaction within the context of both inter-cultural and cross-cultural communication. Within different cultures the definition of politeness may vary substantially and as a result may be appropriated in ways that are largely misunderstood within the context of other cultures. It is for this reason that scholars such as Brown and Levinson have derived theories on politeness and its use within
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In this video source‚ Kristen Messerli‚ owner of cultural outreach‚ is interviewing Maria Lopez-Knowles a chief marketing officer for Entravision on cross-cultural communication strategies. Maria has worked for over 30 years in community marketing and research in the ever-growing Hispanic population Maria’s primary viewpoint is to focus on the duality between generations within the Hispanic culture in the U.S. She further explains this through breaking down the generations in language and context
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industry‚ it is of primary important to develop an effective form of communication between providers and clients‚ or patients‚ in order to deliver a high quality and cost-effective healthcare service. In this paper‚ I described my personal experience as a dental hygienist‚ which was regarding my interaction with a patient who is socially and culturally diverse from me as well as the approach that I used in the cross-cultural communication. Few years back‚ a Muslim Asian woman‚ aged around 50 years old
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Building effective communication skills and relationships within a single culture is often challenging. Bridging the gap between different cultures makes building communication skills and relationships even more difficult. I will discuss some of the challenges of cross-cultural communication and the pieces necessary to build effective working relationships. Typically‚ some of the basic assumptions we make when communicating with people from our own culture must be questioned and modified when
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A PAPER ON “CROSS CULTURAL TRAINING” -Ms. Sarika Kale INTRODUCTION: Globalization of business has led to cross border flows of physical‚ financial and human resources. It has resulted in both a large number of people working abroad‚ as well as an increasingly multi cultural domestic work environment. To face the ever growing competition‚ organizations are expanding their businesses‚ outsourcing and even establishing offices overseas. Organizations
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Cross Cultural Management: Philippines - Case Study Introduction: After a detailed market survey‚ Renault the French automobile constructor firm‚ decided to establish a branch in Philippines. Indeed it appeared that the Filipino market is very attractive‚ and presents a lot of opportunities. Renault decided to set a first selling centre in Manila. This mission has been assigned to mister Jean-Claude Duss. The real challenge for Mister Duss will be to build a local team and to be its leader
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University of Phoenix Material Cross-Cultural Communication Matrix Cross Cultural Communication | Country | Preferred communication style | Non-verbal communication practices | Business communication norms | Strategies to increase cross-cultural communication | Pakistan‚ Middle East | Tend to have a mix of direct and indirect communication. Humor between individuals is usually only used when a relationship has been established. Communication styles depend greatly on the seniority of hierarchy
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CROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS‚ OBSTACLES‚ AND AGENDA FOR COMPANIES Nathalie Prime‚ Groupe ESCP-EAP ABSTRACT Within the context of opening of South African economy‚ the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach‚ sixteen business cases were studies to explore the following questions : (1) What are the major problems and obstacles to be faced by South African firms
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A Case Study of KFC’s Cross-cultural Marketing in China Summary: In 2007‚ KFC had opened 2000 outlet stores in china‚ leaving rival MacDonald’s far behind‚ achieving high praise from Chinese consumers and defeating challengers again and again. From the perspective of cross-culture‚ this paper tries to analyze the marketing strategy of the American fast food chain stores in china and give multinational food and beverage companies suggestions. Key words: KFC‚ fast food‚ cross-cultural marketing
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