[pic] Summer Internship Report ON “CONSUMER BUYING BEHAVIOUR OF MAGAZINES” By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH
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Running head: CASE APPLICATION 1 Case Application 1 Kasey Speer Ivy Bridge College of Tiffin University Case Application 1: More Than a Good Story As the top managers of their company‚ there are many issues that Bert and John must deal with. New issues arise on a daily basis when managing any organization. However‚ I believe that Bert and John have already encountered and dealt with the issues that were a threat to the company’s success. Such issues may have included; the business outgrowing
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In a firm the size of SYSCO with more than 40‚000 employees‚ HR management is making significant contributions to organizational success. As an indication of this success‚ SYSCO received the Optimas award for general HR Excellence from Workforce Magazine. Beginning several years ago‚ the need to revitalize HR activities was recognized by both executives and senior HR staff members. At the time‚ the SYSCO operating regions had administered many of their own HR practices. To bring change to HR corporate-wide
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I. History Monde Nissin Corporation has been providing Filipino consumers high quality products and excellent service for more than 29 years. In June 1980‚ the first Nissin biscuit was rolled out of the Laguna plant. Since then‚ Monde Biscuits has been a consistent top player in the market. Among the first few fast-selling biscuits were “Nissin Butter Coconut” and “Nissin Wafer”. With the company’s drive for excellence and continuous innovation‚ Monde Nissin subsequently ventured
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Case Incident 1 Is There a Price for Being Too Nice? Agreeable people tend to be kinder and more accommodating in social situations‚ which you might think could add to their success in life. However‚ we’ve already noted that one downside of agreeableness is potentially lower earnings. We’re not sure why this is so‚ but agreeable individuals may be less aggressive in negotiating starting salaries and pay raises. Yet there is clear evidence that agreeableness is something employers value
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I- TITLE THE BIG SQUEEZE ON WORKERS II- SUMMARY Spina says the downturn has force him to work even longer hours than he did during the boom-- about 15% more. The added hustling is one reason his team has racked up revenue gains of 46% this year in an abysmal ad market. “They’re working longer and harder.” says Spina. Although recessions usually bring slides in this efficiency measure‚ the fourth quarters outstanding 5% gain gave more credibility to the idea that technology has made the economy
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2014 An Analysis of Natural Health Magazine Natural Health magazine serves as a practical guide to good health and well-being. Each issue includes information on naturally-oriented food and nutrition‚ alternative health practices‚ exercise and self-care. The print focuses on the mind/body connection‚ illustrated exercise‚ preventative medicine‚ creating a healthy lifestyle in the home and office‚ healthy cuisines‚ and consumer guides to natural products. This magazine is written for individuals who
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Unit VI Case Study: Amazon.com By Chanda Maneval Amazon.com’s success online is attributed to many reasons: first they are a massive e-commerce pure-click business‚ meaning that they exclusively use the Web site to facilitate or conduct the sale of products (Kotler & Keller‚ 2012). Being a pure-click company allows products sold on Amazon.com to have a lower price than those found in the brick-and-mortar companies due to lower overhead prices (McArdle‚ 2012). They also have about
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Newspapers and magazines are a source of information (sometimes entertainment) that has been around for decade’s even centuries of time providing us with fact‚ fiction‚ and opinions from numerous stand points. There are a wide range of topics in which magazines and newspapers cover‚ however it depends on the type of magazine or Newspaper Company and what they are welling to tell us. For example the New York post‚ one of the highest read newspapers in New York focuses more on entertainment and sports
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CELESTE CARTWRIGHT HISTORY 68 April 18‚ 2012 ASSIGNMENT #2 Sarah Hale and the Ladies Magazine In the late 1820s many women’s magazines were published but men were the ones who produced my men. This was because the legal status of women was over powered my men which was called coverture. This magazine was edited for by women‚ which has never been done according to Sarah Hale. In this magazine she defined to perimeters called “woman sphere”. It was basically teach women to get more familiar with
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