Snapple and Aqualisa Hints Snapple hints given during lecture. 1. Understand the Snapple customer(s). 2. Product development is important. a. how does Snapple identify new products? b. how does Snapple decide how much to produce? 3. Don’t forget to read the ethnographic research in the back of the case. Snapple Discussion Questions This is an interesting case on how entrepreneurs can make $1.7B‚ how a major firm can lose $1.3B‚ and how a well-trained manager can be a hero. Pay
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Beverage Case Roles President Jack Johnson Driver Joe Stevens Sales manager Marsha Ketchum Accounting Jim Thomas Jason Rodgers operation manager The Company JBI Last year revenue 12 Million $ about 20 customers between 100.000 $ to over 1 million $ undiscounted list price was 15‚20$per case of 25 full cost Excluding customer service was 13‚10$ per case Case situation Saver Superstone one of Johnson Beverage largest customers want discount ABC for JBI Saver Superstore
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SNAPPLE – An Introduction Started in 1972 by selling all-natural apple juice “100% Natural”- the business mantra Alternative beverage category drink Product portfolio includes juices‚ iced tea‚ lemonade‚ water By 1994‚ had sales revenue around $674 m Distributed mostly through cold channels Promotion of Snapple was an offbeat blend of PR and advertising Had huge success by creating a spokesmodel for the brand: Wendy Kaufman Brand promoted through radio programs by Stern
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Problem Andrew Barker‚ a brand manager for Snapple beverages at the Dr. Pepper Snapple Group‚ Inc.‚ must assess whether or not a profitable market opportunity exists for a new energy beverage brand to be produced‚ marketed‚ and distributed by the company in 2008. He has about 3 months to determine the market opportunity. SWOT Strengths | Weaknesses | * Strong portfolio of leading consumer-preferred brands * Integrated business model * Strong customer relationships * Attractive positioning
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Programa PREGUNTAS DEL CASO 1. QUE HIZO SNAPPLE PARA TENER EXITO? Análisis del Mercado: Tamaño Estructura Segmentación de clientes: Publico Objetivo: Hombres y Mujeres Por Edad: Consumidores de entre 18 a 29 años de edad Consumidores de entre 30 a 44 años de edad Por el nivel de consumo: 1. Fieles a la marca a largo plazo: La consumen hace más de 3 anos. 2. Nuevos grandes consumidores: Sinople se ha convertido en su bebida no carbonatada favorita durante
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U.S. CORP CASE STUDY 1. In your opinion‚ what two key changes in the financial statements have occurred? Why did you think the two items that you picked are important? The main things that has changed in the financial statement are cash in current assets and notes payable in current liabilities. Cash increasing to from 104 to 160 and notes payable decreasing to 196 from 123. Expenses decreased and the income compared to 2001 have increased. 2. What can be seen by the change in the
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Case Summary In early September 2007‚ Andrew Barker emerged from a lengthy discussion on the energy beverage market in the United States. As a brand manager for Snapple beverages at the Dr Pepper Snapple Group‚ Inc.‚ he was charged with assessing whether or not a profitable market opportunity existed for a new energy beverage brand to be produced‚ marketed‚ and distributed by the company in 2008. Dr Pepper Snapple Group‚ Inc. was the only major domestic nonalcoholic beverage company in the United
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MEMORANDUM To: From: Date: Subject: Statement of Facts * Polluter Corp. runs three manufacturing facilities in the United States where they make various household cleaning products. * The Federal Government restricts the company to an emission allowance or EA‚ which must be used in the year prescribed by the government between 2010 and 2030. * EAs are considered intangible assets with a cost basis of zero. * EAs can be bought and sold from other companies with no
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1. Summary of the case study The focus of the story is Burgmaster Corp.‚ a Los Angeles-area machine tool maker founded in 1944 by Czechoslovakian immigrant Fred Burg. Holland covers the 1944 founding of Burg Tool‚ its transformation into Burgmaster Corporation‚ the Houdaille takeover‚ the 1979 leveraged buyout‚ the campaign for protection against Japanese competition‚ and‚ finally‚ the auction of Burgmaster property in 1986. 2. Statement of the problem encountered Too many machine tool and auto
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Cigna Corp. Blurb about Cigna Corp.: Cigna Inc.‚ a publicly traded insurance company is the leading healthcare insurance provider headquartered in Bloomfield‚ Connecticut. If you are concerned about your unique life and health situation needs‚ Cigna fills in the void. Cigna is more than just an insurance company - they are also into global health services. They enable consumers to purchase various insurance policies‚ services and products through their subsidiaries. Cigna aims to achieve global
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