LITERATURE REVIEW Definition of ’Brand Awareness ’ The likelihood that consumers recognize the existence and availability of a company ’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product. Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in
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Problem and Review of Related Literature I. Personal Hygiene Personal Hygiene is simply the application of principles for maintaining health and personal cleanliness (Placio‚ 2003) or it means good health habits including bathing‚ washing hair‚ wearing clean clothing‚ and frequent hand washing. Poor personal habits are serious hazards in food establishments. The restaurant management team is responsible for the health and safety of our employees and customers. They must insure that restrooms
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business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing
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Review of Literature on Abortion in the Family Abortion is a very controversial subject that has been continuously argued over for the past few years and probably for many more years to come. Women who are making the decision are effected emotionally‚ mentally‚ and physically since their bodies are going through many changes which it is not accustomed to. The main controversy is‚ who’s right is it to abort? Many will argue and say it is the woman’s right to chose what she does with her own
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safe patient care it is imperative to retain the nursing staff. Nurse retention is more important than ever before with the constantly changing healthcare environment. There is a gap in the literature when it comes to data and evidence related to the experienced nurse and retention. A lot of the literature that is available specifically focuses on the new graduate nurse and nurse residency programs. There definitely needs to be a larger focus on data collection and more specific outcomes that relate
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The compilation of data in this review led to the fact that the use of Botox in TMJ Disorders is beneficial and has little or no side effects. This study made use of targeted and identified well-designed clinical trials in which investigators tested the usage of Botox on subjects directly using modern technology and equipment. Botulinum toxin exerts its effect by cleaving key proteins required for nerve activation. First‚ the toxin binds specifically to nerves which use the neurotransmitter acetylcholine
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What Makes a Person Violent: Literature Review Since the beginning of the human race‚ domestic violence has been present. However‚ it was not until recent centuries that people began to look at it as a crime. To many people‚ in many cultures‚ domestic violence was seen as not only acceptable‚ but necessary in some situations. In a study conducted by Hines and Saudino (2002)‚ domestic violence in close‚ intimate relationships is a country wide problem within the United States. The last nationally
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REVIEW OF LITERATURE T. Koshy‚ 1997‚ “Depository in the Debt Market:The Unfinished Agenda” Though the Indian capital market is over 100 years old‚ it continues mainly as a market for equity related products. Debt is more or less financed through banks and financial institutions‚ although in the recent past‚ financial markets are playing an increasingly significant role. Even the Government securities market essentially consists of primary issues and inter-institutional trades.However‚ due to a
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Literature has supported that generally an individuals’ sense of self and relationships are intertwined due to their reciprocal‚ transactional nature. People’s interpersonal relationships become part of their self since they store mental representations of
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1. Critical Appraisal of 24 References 1.1. Reference 1 (Blanck et al.2007) Factors Influencing Lunchtime Food Choices among Working Americans. Summary Various factors affect the food choice of consumers. The literature aforementioned aims to determine the factors that will influence lunchtime choices among working Americans. The main methodology used is by surveys‚ of which the participants were selected via sampling. The variable definitions asked included the respondent’s age‚ weight
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