HEINEKEN: A leading premium brewer in Asia Pacific Theo de Rond President‚ Asia Pacific Singapore | 8 December 2011 Agenda HEINEKEN: A leading premium brewer in Asia Pacific 1 HEINEKEN growth strategy in Asia Pacific 2 Heineken®: A real success story 2 The Asia Pacific beer market Demographics 36 countries 3.8 bn inhabitants Life expectancy ranges from 40-80 years Population growth rate 1% p.a. Large differences in income Beer Segmentation Beer markets
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Sponsorship and the marketing mix Introduction 1 Vodafone is the world’s largest mobile telecommunications community‚ employing over 65‚000 staff and with over 130 million customers. The business operates in 26 countries worldwide. Vodafone is a public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However‚ it retains local names and imagery in markets where
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Place des Fêtes – Oliver Schmitz In South African filmmaker Oliver Schmitz’s "Place des Fêtes"‚ a povertous musician dying on a street corner meets the great love of his life. Easily one of "Paris Je T’aime"’s most tragic short tales‚ Schmitz’s unfulfilled love story spoke to me as one of the best films of "Paris Je T’aime"‚ perhaps even one of the greatest short films I’d seen yet. We begin on the engraved walls of the obelisk outside of the titular Place des Fêtes. As the camera moves downward
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Marketing The business that I choose is retail food industry/fast food chain business. For example‚ McDonald’s is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time‚ Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino‚ California‚ in the 1950s. In 1955‚ Ray Kroc founded the brand’s Corporation and opened
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Company Background Café De Coral‚ established in 1968‚ operates over 140 self-service fast food restaurants in Hong Kong‚ which is the largest Chinese restaurant chain in Hong Kong. In 1986‚ Café De Coral became an issued company in Hong Kong Stock Exchange. Later Café De Coral expands its business in various city and countries such as Hong Kong‚ Macau‚ Guangdong and other Western countries. The restaurant currently serves about 300‚000 customers per day. Café De Coral takes the advantage of broad
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Plan de compensación Rosa Agosto University of Phoenix HRM/531 10 de abril de 2010 Resumen Continuando con la creación del plan de desarrollo de carrera de la empresa InterClean/Envirotech‚ se ha creado el proceso de evaluación del desempeño de los empleados seleccionados en las semanas anteriores como miembros del equipo de ventas de la compañía. Se identificaron las metas de cada empleado y las competencias que se esperan cumplan durante el año‚ para luego crear los criterios de
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Comme des Garçons Brands: A Cultural Perspective Lecturer: Jacob Östberg School of Business Stockholm University Individual take-home exam Anh Helge 3 June 2009 Introduction The current paper discusses how and why a particular brand functions as a cultural resource and how companies benefit from this brand functioning as a cultural resource. The brand selected for the discussion is the Japanese fashion line Comme des Garçons. The paper is divided into two parts. The first part defines
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ASCENT® We are proud to introduce ‘ASCENT’; Advanced Social Cultural Educational Numerically-controlled Technology. ASCENT is a bouquet of integrated cutting edge cyber services dedicated to individuals as well as communities regardless of any geographical or ethnical aspects. ASCENT enables people improve their life standards‚ their families’ welfare and their communities through its wide range of integrated solutions. Our Pre Paid master cards enable expats‚ students‚ tourists as well as locals
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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Bibliography: Craig Fleisher and Babette Bensoussan: "Business and Competitive Analysis: Effective Application of New and Classic Methods." FT Press‚ 2007. Don E. Schullz‚ Stanley I. Tannenbaum‚ Robert F. Lauterborn(1993)“Integrated Marketing Communications‚”NTC Business Books‚ a division of NTC Publishing Group.
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