For exclusive use Universidad Torcuato di Tella (UTDT)‚ 2015 W14631 HATSUNE MIKU: JAPANESE VIRTUAL IDOL IGNITES GLOBAL VALUE CO-CREATION Timothy Craig‚ Philip Sugai and Lukman Aroean wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted
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L’Oreal Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary & Table of Contents L ’Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L ’Oreal brand name‚ and Ambre Solaire under the Garnier Institute brand name. L ’Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands.
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Name: Lili Zhang Title of Case: LOreal and the Globalization of American Beauty Date of Submission: 04/18/2013 The central theme of this case is LOreal’s Beauty business globalization in the USA with its carefully planned acquisition strategies. From the case we can see that LOreal has successfully defined and set the beauty industry standard and adopt it as the competitive advantage from the domination of an industry standard. Look back to the time when LOreal first entered the US market 1950s
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ID Tutor Minggui Qu Title of the project Investigation of the organisational structure of LOreal Group Word count 781 1. Introduction The purpose of this report is to assess the LOreal Group which is a global business organisation. This report investigates the operation of LOreal Group that it illustrates the historic context and the development of the group. 2. The historic context Over a century‚ LOreal has grown from a small family business to the worlds leading cosmetics company. It operations
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segment: the emerging middle classes in countries such as Brazil‚ Russia‚ India‚ and China. Marketers LÓréal‚ Procter & William Lauder‚ president and CEO of Estée Louder‚ calls China a ‘$100 billion opportunity.’ Nothing that there is no ‘one-size-fits-all’ idea of beauty cosmetics marketer pride themselves on sensitivity to local cultural preference . As Jean-Paul Agon‚ Chief executive Lóreal explain that they have different consumers. Each consumer is free to have her own aspirations. They intention
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‘’class to mass’’ strategy in the US market for the Plenitude products line. The main critical causes led to this problem are: * US consumers behavior is totally different from French consumers consumer * Positioning of the Plenitude product line which was not suitable to the US market * Brand perception by the US consumers * The inadequate execution of ‘class to mass’ strategy in the US market Opportunities Repositioning the Plenitude brand may help attract a wide range of US young
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REVITALIZATION OF L’OREAL PLENITUDE IN THE US The objective of this document is to provide a marketing plan proposal for L’Oreal Plenitude line in the US market in order to: 1. improve the top-line – accelerate the sales growth and strengthen market position of Plenitude vs. competitors 2. get the bottom-line moving in the right direction quickly – turn before tax figures into positive 3. make US business a major contributor to L’Oreal’s brand position globally 4. ensure perfect fit of L’Oreal
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................................page 13 Executive Summary Discuss your new product idea and why you believe that there is an unsatisfied need/want and demand for this product idea in the Canadian marketplace. My new product idea is Loreal ’s brand new multifunctional liquid makeup foundation‚ which will cause minimal sun damage and will be water resistant. Therefore the user will only be protected from the harmful UV rays of the sunlight‚ but will also be protected from water. Users
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L’Oreal of Paris: Bringing "Class to mass" with Plenitude Ana Paula Terzi-Palombo 1) Describe Plenitude’s position in the US market in the early 1996. Why has it apparently been less successful in the US than in France when the French "success" formula was used in the US? Because L’Oreal had a commitment with the trade that they would keep investing and supporting its brands financially and considering that P&G had a very strong market position in the "masstige" skin care category
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after introduction of Plénitude to the US market‚ LOréal was still making losses. Some of the treatment creams were successful as niche products (e.g. Revitalift) but to be able to succeed in the daily moisturiser market‚ LOréal has to reposition its value proposition for the mass market. Analysis LOréal was an established brandname in the US for haircare products‚ which should have eased successful market entry into the facial cream category. By introducing Plenitude‚ a new brand with a foreign
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