CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100‚ top of mind awareness of various brand endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers‚ various factors which influence consumer buying behavior and whether any downfall in the celebrity’s image also affects or brings down the
Premium Marketing Shahrukh Khan Brand
A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
Premium Brand Advertising Brand management
Abstract The purpose of this research paper is to explore the impact of Cyberlebrities (cyber-celebrities) on influencing consumer purchase decisions. The research will specifically be applicable to Cyberlebrities who endorse beauty products. First‚ secondary research pertaining to the effectiveness of celebrity endorsements‚ youth receptivity‚ beauty products‚ and the relationship between the three variables of likability‚ trust‚ and relationship will be discussed. Thereafter‚ qualitative primary
Premium Marketing Focus group Advertising
Essay Planning Celebrities do not have a right to privacy IntroductionBackground: Celebrities are famous people who earn a lot of money and live luxurious lives. They often have problems with paparazzi and journalists who always find out about their lives and chase them. Journalists think celebrities don’t have a right to privacy because however celebrities argue that they are normal people and therefore need privacy too. Thesis Statement: This essay will argue that celebrities do not have a right
Premium Celebrity ARIA Charts People
Is Celebrity Obsession Destroying Our Society? Is our fixation on the famous an escape from our lives? The pedestal on which we have put movie stars‚ sports figures‚ and famous people could give some people neck strain. We idolize them‚ follow their every move‚ and treat them as modern gods. There is a giant media subculture around the cult of personality. Gossip and news about the rich and famous is big business. Magazines like People and Us Weekly‚ TV shows like Access Hollywood and Entertainment
Free Celebrity People Reality television
just to influence recall but also to induce trial and eventually effect purchase decisions. In a market where advertising plays a vital role in coordinating consumer purchases‚ it becomes pertinent for companies to induct all possible measures to influence motivate and inculcate desire to purchase‚ in the customer through an effective advertising campaign. Theory and practice proves that the use of superstars in advertising generates lot of publicity and attention. Globally‚ ‘celebrity endorsement’
Premium Brand Advertising Brand management
RESEARCH PROPOSAL “ THE IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND PROMOTION “ INDEX 1. Introduction 2. Objective 3. Hypothesis 4. Literature Review 5. Framework 6. Methodology ( questionnaires ) 7. Limitation 8. Timeline 9. Reference Introduction Brands often use celebrities to get an impact‚ make an image of a product or a brand and to promote their product‚ because they are seen by the public as credible source of information about the product or a company. Since people
Premium Brand Celebrity Brand management
Celebrities are positive role models - Pro In all societies‚ the renowned and influential people become role models for the younger generation. Today‚ our role models have become the people featured on television and the Internet - athletes‚ actors and actresses‚ and singers. However‚ which role models have the most positive impact? In many ways‚ actors and actresses‚ and singers are the most positive role models in our society today. Actors and actresses possess many admirable qualities that
Premium Actor Acting
THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment‚ there were many people along the way who have been responsible for guiding us‚ advising us‚ encouraging us and even
Premium Brand Television advertisement
Do Celebrities have it rough? Some people take one look at celebrities and their actions and automatically think their children are going to be just the same. They take one glance and think the children are bad. Some of the children get denied from public places and or private places from the background of their parents. Celebrities who have children or the child is a celebrity‚ I believe they have it rough. Children who are under the spotlight have it rough because they cannot go out to and park
Premium Celebrity People Mass media