Services Marketing 1) Find information about the industry as a whole (no of players; billings; contribution to GDP; market size; Key trends; market leader/s; key stakeholders (customers‚ bankers‚ end-users etc). Industry: Car rental Company: Meru Cabs * In last one decade one can see how the car rental industry has shifted its base from unorganised sector to organised one. * Car rentals increase 14% in current value terms in 2011 to Rs313 million‚ with transactions touching
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understand the Telecommunications Act of 1996 we must first know what the Act was brought on by. In 1974 a major antitrust case was brought on by the United States opposing AT&T. The government believed that AT&T was running a monopoly because they felt the relationship between AT&T and Western Electric was illegal. The United States proved to be right and judgment resulted with AT&T breaking up into seven companies. Another contributing factor to the Act was that telecommunications had not been changed
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what did you find most interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years‚ the development of technology
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Purpose of the survey Our main purpose of the survey is “Attitudes towards Cell Phone Uses by Students”. In addition how students are involved into their daily life by using cell phone as their communication. However students have to choose a telecommunication network through which they can communicate with others. Therefore‚ our survey has indentified the student’s preference to choose a telecom network from the available option in the market. Background of the survey After doing our survey
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adjusting the customer service level could improve a marketing mix. Illustrate. Basically the marketing mix is the 4 P’s‚ place‚ price‚ production (product) and promotion but without customer service or the customer‚ focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers‚ is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example
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Promotion Our company promotes our cinema through internet‚ flyer‚ collecting point to claim the ticket and newspaper. Our company will choose these methods is because it can easily attract customer. Nowadays‚ many people are using shopping‚ buying and entertaining in the internet. It is very interactive media which allow for a two-way flow of information. Many people are always getting the information through Facebook‚ so our company will set a website on Facebook. Through Facebook
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Final Analysis Telecommunications and Networking David Barnes INF325: Telecommunications & Networking Concepts Prof. Robert Whale October 14‚ 2012 Final Analysis Telecommunications and Networking Telecommunications and networking are complicated with very intricate design and structures built within them. Protocols are set in place to allow Ethernets‚ switches and gateways to achieve the abilities and capabilities of telecommunications and networking through data and voice transmissions
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RAMESH KHIANI FA12-MB-0021 INTRODUCTION TO MIS Q: Internet is driving force behind the development of telecommunication networks and other information system. Are you agree or disagree? Answer: By all industry accounts‚ this statement is very accurate. In order to remain competitive in domestic and global markets‚ businesses will become even more reliant on technology as we enter the 21st century. Businesses are pushing for developments in technology‚ which will enable them to gather and
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Marketing Approach When a company desires to increase customers’ awareness and growth its profit‚ it usually uses different marketing approaches. The dictionaries state that “The market approach is a valuation method whereby a evaluator determines the fair market value of the target company by reviewing actual transactions of guideline or comparable companies”( divestopedia‚ n.d). In other words‚ it calculates the data from the sales within the same geographic proximity and within a recent timeframe
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UNIVERSITY for providing me an opportunity to undergo summer training at INDIAN TELEPHONE INDUSTRIES LIMITED RAEBARELI. I am thankful to Mr J.P.MISHRA (CM MARKETING) for his support‚ cooperation‚ and motivation provided to me during the training for constant inspiration‚ presence and blessings. The guidance at each and every step provided by staff of marketing and other departments was also very helpful and can’t be forgotten. I also extend my sincere appreciation to Mr Prabhat Dwivedi who provided his valuable suggestions and precious time in
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