○촉진(promotion) -AD(광고) 매체‚ 직접적 단기적 효과 -Public Relations(PR) 간접적 장기적 효과 -Sales Promotion(판매촉진) -Personal Selling(직접 판매) 촉진의 4가지 활동을 통합 관리 하는 것 = IMC ○광고 ○가격 ○제품(product) -신제품개발 -(기존)제품관리 ○소비자행동 ○유통 -물류(physical distribution) 물적 유통(Physical Distribution)을 줄인 말로 생산자로부터 소비자까지의 물의 흐름을 가리킨다. 일반적으로 유통개념은 생산자로부터 소비자에게 재화와 서비스를 이전시키고 장소와 시간·소유의 효용을 창조하는 활동을 포함하고 있다. 이에 반해 물류는 소유의 효용을 만족시켜주는 거래를 제외한
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the products they had brought to market and the efficacy of the strategies they had implemented. The PIMS project analysed the data they had gathered to identify the options‚ problems‚ resources and opportunities faced by each SBU. Based on the spread of each business across different industries‚ it was hoped that the data could be drawn upon to provide other business‚ in the same industry‚ with empirical evidence of which strategies lead to increased profitability. The database continues to be updated
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Corfu Channel Case United Kingdom Vs Albania 1946 Facts/ Background: The Corfu Channel case was the first contentious case heard by the International Court of Justice. The Corfu Channel Case (United Kingdom of Great Britain and Northern Ireland-Albania) arose from series incidents that occurred on October 22nd‚ 1946‚ in the Corfu Strait: First‚ the incidents started on 15 May 1946 when two Royal Navy ships‚ HMS Orion and HMS Superb‚ crossed the Corfu Channel following a prior inspection
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Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
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The Fashion Channel-Case Analysis Group-6: Anurag Satapathy (2014PGP050) Meenakshi Sundareswaran (2014PGP201) Nishant Mishra (2011IPM058) Rananavare Abhijeet (2014PGP293) Renuka Denkar (2014PGP102) Sawan Kumar (2011IPM095) Sonali Panda (2014PGP372) From the case it is clear that TFC was initially the only channel dedicated solely to fashion. The need for market segmentation arose due to drop in the TFC ratings to 1.0 due to the increase in competition in the segment. This also saw a fall
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Abstract This paper discusses the various distribution methods at the disposal of American Eagle Outfitters. It discusses product manufacture and how the products get from the manufacturers to the United States‚ and then to the American Eagle Outfitters stores. It discusses the best practices for distribution‚ as well as indirect vs. direct distribution. It shows the many direct and indirect ways that American Eagle Outfitters achieve this distribution model. Introduction Clothing is desired
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Case Study The Channel Tunnel Mingyi Su Elvin Bayramov Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts Managing Change - Prof. Dr. Josef Mittmann May 26th‚ 2008 Content 1. Historical Context 2. Engineering 3. Organizational Transitions 4. Financial Developments 5. Case Study Answers • Historical Context • Engineering • Organizational Transitions • Financial Developments • Case Study: Answers Christoph
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REPORT What is marketing channel? Are sets of interdependent organizations involved in the process of making a product or services available for use or consumption? They are set of pathways a product or service follows after production‚ culminating in purchase and use by final consumer. The importance of channels: One of the chief roles of marketing channels is to convert potential buyers into a profitable order. Marketing channels also represent a substantial
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1. Marketing Channel Analysis The furniture industry is a very lucrative business that spans domestic and international markets. With that fact in mind‚ it goes without saying that different channels of distribution exist with regards to delivery of furniture from manufacturer to consumer. Furniture manufacturers who target the domestic market segment have three (3) major marketing distribution channels: (1) Through online shopping portals‚ (2) through public showrooms in malls‚ and (3) through
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On June 17‚ 1985‚ The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC‚ Allen & Company and Venture America). It was initially available to 156‚000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company‚ Cable Educational Network Inc.‚ in 1982. In its early years‚ the channel broadcast some Soviet programming
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