CHAPTER 14 INTEGRATED MARKETING COMMUNICATIONS: PERSONAL SELLING AND DIRECT MARKETING MULTIPLE CHOICE QUESTIONS 1. __________________ is quoted as saying that “everyone lives by selling something.” a. Bill Gates b. Robert Louis Stevenson c. Arthur Miller d. Henry Ford Answer: (b) Difficulty: (2) Page: 513 2. All of the following were characterizations of salespeople brought about by Arthur Miller’s Death of Salesman and Meredith Wilson’s
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17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix‚ and in personal selling. 6 Identify
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CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION‚ PERSONAL SELLING‚ SPECIAL FORMS OF MARKETING COMMUNICATION SUMMARY Sales promotion is any paid‚ short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that
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Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers—directly or indirectly—about the products and brands that they sell. The marketing communications mix consists of six major modes of communication. List and briefly explain each using a specific product or service to illustrate their use. The chosen product for this assignment is Coca – Cola. It is a well known fizzy beverage which has been around from the eighteenth century. The primary target
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Chapter 1 Integrated communications Chapter outline Chapter objectives This chapter will help you to: ■ Situate marketing communications in the marketing mix ■ Get an overview of the instruments of the marketing communications mix and the special business-to-business and international marketing communication context ■ Understand what integrated marketing and corporate communications mean‚ and their organisational implications ■ Learn to know the factors leading to integrated communications
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11-Jan-13 Marketing Communication (MKT2043) CHAPTER THREE ANALYZING THE COMMUNICATION PROCESS Prepared By; Siti Aisah Binti Haji Sapiee Assistant Lecturer MMC Sarawak References: Belch G.E & Belch M.A; Advertising and Promotion; An Integrated Marketing Communication Perspectives‚ 4 th Edition PART 1 THE COMMUNICATION PROCESS The Nature of Communication Forms of Encoding Verbal • Spoken Word • Written Word • Song Lyrics The communication process is complex‚ and often unsuccessful
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1. Marketing is the business discipline that deals with sending messages to the marketplace about companies and their brands. The term "marketing" encompasses the entire range of marketing activities‚ of which there are multiple facets. Marketing communication‚ on the other hand‚ refers to the specific elements of the marketing function that deal directly with communication with customers. Understanding the difference between marketing and marketing communication can help you to more fully understand
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The marketing communication or the promotion mix Introduction Marketing communications according to Kottler P‚ (2000) is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price‚ place‚ promotion‚ product (known as the four P’s)‚ that includes people‚ processes and physical evidence‚ when marketing services (known as the seven P’s). Kottler P‚ (2000) further asserted that marketing communications has a mix. Elements of the mix are blended in different
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Marketing Communications Introduction It is imperative for all companies to communicate with the involved stakeholders. These stakeholders include the government‚ the vendors‚ the retailers‚ and the clientele in a particular locale. Marketing communications refers to management procedures that entail interactions with distinct audiences from diverse backgrounds (Blakeman 2009). The study shall examine the features of an integrated marketing communications mix strategy for Hewlett Packard Company
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The Wider Aspects of Marketing Communications A Formal Client Report for the UK Charity Commission from JP Communications Contents 1.0 Abstract Front Page 2.0 Introduction Page Four 3.0 The Charity Commission of Great Britain
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