Case study Strategic marketing planning for a supplier of liquid food packaging products in Cyprus Demetris Vrontis Marketing Department‚ School of Business‚ Intercollege‚ Nicosia‚ Cyprus Harry Kogetsidis Department of Management and MIS‚ Intercollege‚ Nicosia‚ Cyprus‚ and Andreas Stavrou Henley Management College‚ Henley-on-Thames‚ UK Abstract Purpose – This paper aims to provide a strategic review of the marketing function for a Cypriot company operating in the liquid food packaging
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A M BORISON Applied Decision Analysis. Inc. 27W Sand Hill Road Mcnio Park. California 94025 Oglethorpe Power Corporation (OPC) provides wholesale power to consumer-owned distribution cooperatives in Georgia. Late in 1990‚ OPC managers learned that Florida Power Corporation wanted to expand its connections to Georgia with another transmission line. To decide whether to build this line‚ OPC worked with Applied Decision Analysis‚ Inc. to conduct a comprehensive decision analysis in less than two
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other reporting-related legislation is a must; social responsibility of companies is increasing. 3. What are some of the major response activities organizations take? Responses taken by organizations include‚ but are not limited to: Employ strategic planning Use of new and innovative business models Restructure business processes Participate in business alliances Improve corporate information systems Improve partnership relationships Encourage innovation and creativity Improve customer
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Decision-Making Model Analysis Paper Decisions! Decisions! Decisions! How do you make decisions? Have you ever asked yourself‚ "How did I make that decision?" Whether big or small‚ important or not so important‚ decision making is a process. Some people way the pros and cons while others may just flip a coin. Are decisions based on feelings‚ outcomes or information? Often times if we just go with our gut feeling will be miss out on important information that should be included in our decision
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STATERGIC AND OPERATIONAL DECISION MAKING INTRODUCTION The performance of contracting any firm or an organization is firmly bounded to the quality of operational decisions at the strategic level. Business intelligence (BI) software is applied at three different levels in the enterprise: strategic‚ tactical and operational. At the strategic level‚ BI provides performance metrics to management and executives‚ often in conjunction with a formal management methodology such as Balanced Scorecard or
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Characteristics of the Great Salesperson Somchai na Muangchon had the kind of problem many sales managers wish they could experience more often. He just came out of a strategic planning meeting with senior management at his company‚ Thai Logistics Logic (a leading supplier of logistics solutions for manufacturing companies throughout of Thailand and Indochina). The emphasis in many organizations on supply chain management had created huge demand for the products and services offered by Thai Logistic
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source of competitive advantage when aligned to strategic business planning and organizational culture (Collins & Smith 2006; Khatri 2000; Panayotopoulo & Papalexandris 2004; Poole & Jenkins 1996; Wright & McMahan 1992). This focus on the strategic role of HRM in meeting business objectives by creating an organizational environment that encourages employee behaviours and capabilities that contribute to firm competitive advantage has been labelled strategic human resource management (SHRM) (Bowen & Ostroff
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Strategic Planning {What is it? How do you do it?} 2008 Table of Contents Page Content 3-4 Introduction 5 Section 1: The “What” of Strategic Planning 6 Why should departments and agencies plan strategically? 7-8 Section 2: The “How” of Strategic Planning 9-10 How do I gather data and where do I get it from? 11 Participant Selection 12 Survey/focus group question development 12-14 Core Values Development 15-17 Organizational
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Strategic Management: Theory and Case Study By Tunchalong Rungwitoo May 2012 ii Table of Content Table of Content.................................................................................................................ii Table of Table................................................................................................................... iii Table of Figure ..........................................................................................................
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INTRODUCTION Strategic management is known to be a company’s game plan. Which includes the task of crafting‚ implementing and executing a company’s strategies .It is best looked upon as be a combination of planned actions that brings into play the structure of the company for the future. Specializing Strategic management companies are not common in the business environments‚ although it is one of the most important factors in the business industry. Within larger organizations and companies‚ there
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