Gulf Oil Corp.--Takeover Summary of Facts o George Keller of the Standard Oil Company of California (Socal) is trying to determine how much he wants to bid on Gulf Oil Corporation. Gulf will not consider bids below $70 per share even though their last closing price per share was valued at $43. o Between 1978 and 1982‚ Gulf doubled its exploration and development expenses to increase their oil reserves. In 1983‚ Gulf began reducing exploration expenditures considerably due to declining oil prices
Premium Stock Stock market Cash flow
Charles Handy is an Irish author and philosopher who specialising in management and organizational behavior. He has been evaluated among the Thinkers 50 ‚ a private list which is the most influential living management thinkers. In 2001 he was second on this list ‚ just behind Peter Drucker.Handy born in 1932 .He graduated from Oxford and started his business career in marketing at Shell International. in 1967‚ He was a co-founder of the London Business School and left Shell to teach there in 1972
Premium Management Organization Charles Handy
Journal of Consumer Marketing Emerald Article: Brand communities for mainstream brands: the example of the Yamaha R1 brand community Reto Felix Article information: To cite this document: Reto Felix‚ (2012)‚"Brand communities for mainstream brands: the example of the Yamaha R1 brand community"‚ Journal of Consumer Marketing‚ Vol. 29 Iss: 3 pp. 225 - 232 Permanent link to this document: http://dx.doi.org/10.1108/07363761211221756 Downloaded on: 08-10-2012 References: This document contains references
Premium Marketing Brand
premium car manufacturers in the world. Brand associated with quality‚ class‚ exceptional design‚ outstanding performance and innovation. BMW has a well-structured brand hierarchy where at the corporate brand level BMW pioneered the luxury sports car category by combining distinct style and performance consideration. BMW has a smart positioning with corporate brands and offers a large fleet of models that vary in price‚ quality and performance. Below is a brief brand- product matrix: Product Models Entry
Premium BMW
CHARACTER ANALYSIS Charles Darnay Charles Darnay‚ a French aristocrat by birth‚ is the protagonist of the novel. He is a noble person in the true sense of the word and a foil to his wicked uncle‚ the Marquis St. Evremonde. Taught by his mother to be compassionate‚ Darnay abhors the system into which he was born. As a result‚ he migrates to England‚ where he renounces both his name and his inheritance. In London‚ he falls in love with and marries Lucie Manette. Ironically‚ she is the daughter
Premium A Tale of Two Cities A Tale of Two Cities characters
reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
Premium Brand Brand management Branding
........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
Premium Brand Brand management Brand equity
Charles Dickens Context CHARLES DICKENS WAS BORN on February 7‚ 1812‚ in Portsea‚ England. His parents were middle-class‚ but they suffered financially as a result of living beyond their means. When Dickens was twelve years old‚ his family’s dire straits forced him to quit school and work in a blacking factory‚ a place where shoe polish is made. Within weeks‚ his father was put in debtor’s prison‚ where Dickens’s mother and siblings eventually joined him. At this point‚ Dickens lived on his own
Premium Charles Dickens Social class Great Expectations
February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry
Premium Barbie
BRAND WARS: WHEN BIG BRANDS PLAY DIRTY “In business as in life‚ you don’t get what you deserve‚ you get what you negotiate.” Chester L Karrass. Today companies do not sell on the basis of their products. The features or benefits provided by the product is a small cog in the whole machine of the customer interaction process adopted by the company. The product sells on the basis of its power to convince customers‚ to appeal to customers and to attach a certain sentiment with the customers. This
Premium Advertising