branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show that (1) spokespeople in advertising shape masculine and feminine brand personality perceptions; (2) brand personality–self-concept congruence
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Southern University Khaldoun Obaidat Presented To: Dr. Stephanie Hoon March‚ 2015 China Myths‚ China Facts Case Study Culture is the characteristics and knowledge of a particular group of people‚ defined by everything from language‚ religion‚ cuisine‚ social habits‚ music and arts (Zimmermann‚ 2015). According to Hofstede (1980)‚ cultures can be compared and classified on the basis of five different dimensions that affect behavior‚ organization practices‚ and social practices such as marriages
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122 116 032 Rubel talukder jony 122 116 035 Ajoy chowdhury 122 116 037 Rupok kumar deb 122 116 020 Bijoy chowdhury 122 116 039 1.The Moral Dimensions of Information Systems The moral dimensions that can control the major ethical and social concerns generated by information systems are as follows: (i) Information Right and Obligation What information rights do individuals and organizations possess with respect to themselves
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LASMAIDA MIKHA THERESIA ROGATE 7B 1104913 DIMENSION OF JUSTICE IN THE PLAY OF “ANTIGONE” In this second essay entitle ‘Dimension of Justice in the Play of “Antigone”‚ I would like to compare the understanding of “justice” in Creon and Antigone’s point of view as well as the justice’s point of view according the truth. There are number of reasons why I am interested to analyze the term of justice in this second essay. One of them is that it is a challenging issue to discuss. To support the essay
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In Haidt’s video on moral dimensions he points out some differences that liberals and conservators have created from themselves. “Open Individuals have an affinity for liberal‚ progressive‚ left-wing political views‚ whereas closed individuals prefer conservative‚ traditional‚ rights wing views” (McCrae‚ 1996). The five main foundations of moral dimensions are categories in subcategories harm/care‚ fairness/reciprocity‚ in-group/loyalty‚ authority/respect‚ and purity/sanctity. Harm/care is a natural
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Chapter 11 Cultural Characteristics and Effective Business in China Maria Fernanda Pargana Ilhéu ISEG/UTL‚ PORTUGAL Abstract For firms in the international market the cultural characteristics of host country societies‚ where their managers are going to deal and work‚ must be learned‚ absorbed and adopted. A person’s perception of market needs is framed by his or her own cultural experience. More than factual knowledge of Chinese culture the interpretative knowledge is very important and difficult
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of Cross Cultural Communication in Multinational Firms --- A Case Study of Swedish Company and its Subsidiary in China Abstract In times of rapid growth‚ both in terms of economic development and globalization‚ an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. This study employs a qualitative approach in a single case study of Swedish company and its subsidiary in China. After reviewing
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The theory of cultural imperialism in media is where one culture controls another‚ forcing it ’s culture to change to the controlling one . This theory is said to have first developed in the mid-twentieth century‚ and initially it was a response to the changes society was undergoing after the development of improved telecommunications. Various terms such as "media imperialism"‚ "structural imperialism"‚ and "cultural dependency and domination"‚ (L. White) have all been used
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The Cultural Differences Analysis of Geely’s Acquisition of Volvo 1. Introduction Cross-border mergers have become the inevitable trend of economic globalization‚ which is strategic tool for the enterprises to obtain the core competitiveness. The mergers can not only enhance the internal competitiveness of the enterprises‚ but also promote the enterprises to develop international markets and some emerging areas. However‚ when multinational companies enter the international market‚ Cultural difference
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significance of cultural differences for international companies which want to set up a business in China. To do a clearly demonstration‚ I break it down into 3 parts: First is an example that the culture differences affect international companies in China; Second is the significance of these cultural differences; Third is how the companies would overcome them. For the first part‚ there will be examples of international companies which set up a business in China. As we know‚ since China joined the WTO
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