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    Case studies Introduction A summary of the case analysis process C-2 Preparing an effective case analysis – the full story C-5 Case 1 Hearing with the aid of implanted technology: The case of Cochlear™‚ an Australian high-technology leader C-19 Case 2 The Australian retail wars: Coles Myer and Woolworths battle for brand value C-26 Case 3 eBay.com: Profitably managing growth from start-up to 2000 C-32 Case 4 Gillette and the men’s wet-shaving market C-50 Case 5 Gunns and the greens: Governance issues

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    DIALOGUE Working Paper No. 40 Employee participation in India Dr. Ratna Sen Industrial and Employment Relations Department (DIALOGUE) August 2012 ILO Decent Work Team for South Asia and Country Office for India Working Paper No. 40 Employee participation in India Dr. Ratna Sen Industrial and Employment Relations Department International Labour Office • Geneva ILO Decent Work Team for South Asia and Country Office for India August 2012 Copyright © International Labour

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    C harles Vögele Group Activity Report 2008 2008 Contents 2 Highlights 2008 4 Share Information 5 Group Key Operating Figures 8 Charles Vögele Group 2008 Annual Report 16 Brand Core Analysis 18 Strategy Implemented Throughout the Group 22 Sales Organization in Switzerland Contents Highlights Key Operating Figures Annual Report Strategy Countries Company Sustainability Corporate Governance 24 Sales Organization in Germany 26 Sales Organization in Austria 28 Sales

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    Guidelines for using the contents provided in the CD Study the books that are related to your category. Sub‐Junior Grades V‚ VI & VII An Exploration of Scientific Saga  Part 1 Junior Grades VIII‚ IX & X An Exploration of Scientific Saga  Part 1 An Exploration of Scientific Saga  Part 2 Senior Grades XI & XII An Exploration of Scientific Saga  Part 1 An Exploration of Scientific Saga  Part 2 An Exploration of Science Note: 60% of the questions from the above study material. 30% of the questions

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    VIEW Strategic Human Resource Management Taken from: Strategic Human Resource Management‚ Second Edition by Charles R. Greer Copyright © 2001‚ 1995 by Prentice-Hall‚ Inc. A Pearson Education Company Upper Saddle River‚ New Jersey 07458 Compilation Copyright © 2003 by Pearson Custom Publishing All rights reserved. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that

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    Published in 2011 by Britannica Educational Publishing (a trademark of Encyclopædia Britannica‚ Inc.) in association with Rosen Educational Services‚ LLC 29 East 21st Street‚ New York‚ NY 10010. Copyright © 2011 Encyclopædia Britannica‚ Inc. Britannica‚ Encyclopædia Britannica‚ and the Thistle logo are registered trademarks of Encyclopædia Britannica‚ Inc. All rights reserved. Rosen Educational Services materials copyright © 2011 Rosen Educational Services‚ LLC. All rights reserved. Distributed exclusively

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    International Management

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    This page intentionally left blank International Management Culture‚ Strategy‚ and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE‚ STRATEGY‚ AND BEHAVIOR‚ EIGHTH EDITION Published by McGraw-Hill‚ a business unit of The McGraw-Hill Companies‚ Inc.‚ 1221 Avenue of the Americas‚ New York‚ NY 10020. Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Previous editions © 2009‚

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    GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele

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    Biological Nanostructures and Applications of Nanostructures in Biology Electrical‚ Mechanical‚ and Optical Properties BIOELECTRIC ENGINEERING Series Editor: Bin He University of Minnesota Minneapolis‚ Minnesota MODELING AND IMAGING OF BIOELECTRICAL ACTIVITY Principles and Applications Edited by Bin He BIOLOGICAL NANOSTRUCTURES AND APPLICATIONS OF NANOSTRUCTURES IN BIOLOGY Electrical‚ Mechanical‚ and Optical Properties Edited by Michael A. Stroscio and Mitra Dutta NEURAL ENGINEERING Edited

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    CONCEPTS OF BRAND MANAGEMENT

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    Concepts of Brand Management www.eiilmuniversity.ac.in Subject: CONCEPTS OF BRAND MANAGEMENT Credits: 4 SYLLABUS Branding Concepts Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands. Terms associated with Brands Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image. Management of Brand Brand Loyalty; Brand Relationship; Brand Equity; Brand Management

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