Buying Behaviour: A Brief Literature Review [Extracts: "Etc." shows where the text was cut] Introduction (all): Psychologists have long been interested in the topics of buying and shopping behaviour. Some major perspectives in psychology such as behaviourism and cognitivism have formulated different theories to explain buying motivation and behaviour. The behaviourists stress the process of operant conditioning and individual’s history of reinforcement‚ while the cognitive approach puts its accent
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There are four theoretical approaches of organizational behaviours which are classical‚ systems‚ human relations and contingency approaches that used in management but not certain to use just one approach in a company. It is because every company has different circumstances during various periods. But management have to understand about the main features of each approach to make the best decision. Classical Approach Firstly‚ classical approach emphasis on the planning of the work‚ the technical
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Carnal knowledge: The sex and debate By Molly Masland Soaring rates of sexually transmitted diseases among teens are adding urgency to the debate over sex education. Conservatives claim the alarming statistics illustrate why abstinence should be the single mantra when it comes to sex ed. Liberals counter that the increase in disease is the strongest case for more detailed information. Caught in the middle are America’s kids‚ who are more vulnerable than ever to potentially deadly diseases. In
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(2007‚ p. 138) is that personality “is the psychological qualities that influence an individual’s characteristic behaviour patterns‚ in a stable and distinctive manner”. Personality’s Role in Organizational Behaviour With the abovementioned definitions of personality‚ there are a numerous reasons as to why this is of great interest when it comes to the study of Organizational Behaviour. One main reason is that job performance and career success are related to one’s personality as many managers
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Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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motivation Hungerford-Kresser‚ H.‚ Wiggins‚ J.‚ & Amaro-Jimenez‚ C. (20112012). Learning from our mistakes: What matters when incorporating blogging in the content area literacy classroom. Jang‚ S. –J (2007). A study of students’ construction of science knowledge: talk and writing in a collaborative group. Kassop‚ M. (2003). Ten Ways online education matches‚ or surpasses‚ face-to-face learning
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Bless me my lord Knowledge is power “A man without knowledge is like an idol” –Nidhi So knowledge is life and it gives power to human being which makes him different from the other living organism Knowledge according to Oxford dictionary is ‘’Facts‚ information‚ and skills acquired through experience or education; the theoretical or practical understanding of a subject’’ “No thief‚ however skillful‚ can rob one of knowledge‚ and that is why knowledge is the best and safest treasure to acquire
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exercises – 10% (Group evaluation) 4) Book /Article Presentation – 10%(Group Evaluation) 5) Case Analysis – 10% (Group evaluation) Essential reading (Prescribed text ) Consumer Behaviour - Leon G. Schiffman & Leslie Lazar Kanuk - latest edition‚ Prentice Hall of India/Pearson Education India. Consumer Behaviour (Xth Edition – 2010) Leon G. Schiffman & Leslie Lazar Kanuk & S.Rameshkumar(Pearson Publication India) Other Texts (Recommended) - Consumer Behavior – David L. Loudon & Albert J
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Cognitive dissonance Cognitive dissonance is the term used in modern psychology to describe the state of people when holding two or more conflicting cognitions (e.g.‚ ideas‚ beliefs‚ values‚ emotional reactions) simultaneously. In a state of dissonance‚ people may sometimes feel surprise‚ dread‚ guilt‚ anger‚ or embarrassment.[1] The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions‚ adding new
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iINDEPENDENT BEHAVIOUR (12 MARK ESSAY) Some reasons people show signs of independent behaviour (i.e. do not conform or obey) is influence by many factors‚ Gender being one of them. Neto carried out the same study as Asch‚ but this time all the participants were female (as in Asch’s study they were all male). In Asch’s study he found that 37% of the participants conformed‚ whereas Neto found that 59% conformed. However Asch’s study was criticized for lacking ecological validity and Neto’s study
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