Cirque du Soleil’s creative art form incorporates music and acrobatic performances to entertain people all over the world. Allowing employees the freedom and responsibility to be creative in their art and develop a brand that encourages customer loyalty is their business strategy. Cirque’s biggest problem is employees are given too much control over artistic development and input regarding the direction of the business. Artists frown upon customers’ feedback‚ however Cirque wants customers to
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Cirque du Soleil Case Analysis 1. What is Cirque’s product and its strategy? Cirque du Soleil‚ a Quebec based company‚ is a circus that does not has a product. What it does offer is artistic works with a high-quality‚ artistic entertainment. It gives the spectators the experience of a theater and a dance circus without animals‚ which bases its performances on very talented and creative people‚ combining street performances‚ clowns‚ acrobats‚ and gymnasts. Cirque du Soleil’s strategy is to
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Cirque du Soleil Background: Cirque du Soleil was the first ever circus group that evolved its self to the commercial world by introducing the simple but innovative and unique concept of combining the traditional circus acts with opera‚ dance‚ theatre and live music. Cirque du Soleil ensured success by executing the concept to the point of perfection. Excellent choreography and amazing pyrotechnics were the backbone of their success. The experience of a Cirque du Soleil show is considered to be as
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138 – Marketing Assignment #1: Case Study on Cirque du Soleil Cirque du Soleil (French: Cirque du Soleil‚ formerly known as Cirque du Soleil)‚ Montreal‚ Quebec‚ Canada’s an entertainment company and the name of the performing groups. Cirque du Soleil was founded in 1984 in Quebec Baie-Saint-Paul. Cirque du Soleil has been described as a modern circus. They will be integrated circus show in front of an audience full story. In addition to touring Cirque du Soleil project‚ but also has a resident
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Case study: Cirque du Soleil SWOT analysis: Strenghts: * Very methodical approach of each project. * Planning process * Very efficient * Planning strategy starts 3-5 years before the event * Administrative side very accurate: * Detailed nomenclature on setup and tear-down tasks: everything must be done in a precise order‚ because tasks can only carried out once others have been completed. Nomenclature allows the company to ensure the proper packing and labelling
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CASE STUDY: CIRQUE DU SOLEIL 1. What are Cirque’s product and strategy? The cirque product is a circ show without animals‚ the main features of this show are: clowns‚ acrobats and gymnasts. The difference between Cirque du soleil and other circs is that the first one tries to make the show unforgettable by adding music specially composed for each show and also an elaborated “attrezzo” (lights and scenario). The Strategy that Cirque used is a blue ocean strategy‚ this strategy consist in creating
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wonderful acrobatic show that was based around the legendary band The Beatles. The show was mesmerizing and absolutely stunning‚ it in captured my heart and changed me forever. This show was called Love (CHANGE SLIDE) and was run by Cirque du Soleil. Cirque du Soleil is a Canadian entertainment company‚ self-described as a "dramatic mix of circus arts and street entertainment." Based in Montreal‚ Quebec‚ Canada‚ (CHANGE SLIDE) and located in the inner-city area of Saint-Michel‚ it was founded in
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“An Analysis of the Impact of The Blue Ocean Strategy in the Cirque Du Soleil business performance in 2012” ID: Name: MOTIVATION What do these companies/products have in common? OVERVIEW 1. The Blue Ocean Strategy Main Concepts How to create Blue Oceans 2. Case Study: Cirque Du Soleil Traditional Circus Cirque Du Soleil and Blue Ocean Strategy 3. Conclusion About the BOS and Cirque Du Soleil Reflection Questions at the end… THE BLUE OCEAN STRATEGY
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model: Cirque du Soleil took on a different role from the traditional circus business model to the new blue ocean strategy verse the red ocean strategy. Cirque du Soleil created the new business model by creating new market space. Cirque du Soleil wanted to step away from the traditional circus to create a new atmosphere and family entertainment. The one similarity of both business models is the revenue streams. Variations: The traditional circus has animal shows. The Cirque du Soleil focus more
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1. Cirque du Soleil combined street performers‚ clowns‚ acrobats‚ and gymnasts to present feats and create theater and dance dramas. Besides the circus performance‚ Cirque du Soleil has multimedia division‚ which has released feature film and television special. It also created an IMAX large-format film. Moreover‚ Cirque du Soleil keeps diversifying its commercial activities in publishing and merchandising by opening store on the property of Walt Disney world Resort in Florida. Regarding the stage
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