Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support
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Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
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Content Introduction……………………………………………………….2 TOWS analysis……………………………………………………3 Country specific and Firm specific advantages……………………5 Value Chain……………………………………………………..6 Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8 Recommendation…………………………………………………..9 Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12
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Changing Channels: Indian perspective Abstract: There are changes happening in the distribution of goods and services in India. This paper looks at some important aspects of a channel‚ the evolution of thought pertaining to them and their application to the Indian context. Introduction Marketing started out as a purely distribution function and has evolved to encompass other activities that an organization undertakes (Wilkie & Moore‚ 2003). The role of distribution cannot be understated in the company;
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Contents : Contents Product Classification Market Segmentation Market Strategy Marketing of Rolex Background of Rolex watch Channel Distribution & Promotion Background of watch : Background of watch It is difficult to imagine a world without clocks. People in the modern economy depends on the ability to measure time. Switzerland & Watch : Switzerland & Watch Watch making in Switzerland was introduced in the middle of the sixteenth century by the Huguenots. Around 1785 some 2000 persons
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Apply quality function deployment model in after-sales service improvements: case company X Logistics Master ’s thesis Ye Tian 2011 Department of Business Technology Aalto University School of Economics Abstract This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this
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Product‚ Pricing‚ and Channels Paper Todd Allen‚ Kevin Castro‚ Brisa‚ Gonzales‚ Saya Narvaza‚ Robert Thorson‚ and Slavica Vuckovic MKT / 421 February 18‚ 2015 Kenneth Peter Product‚ Pricing‚ and Channels Paper A detailed description of the features of your product or service including how it solves the needs of your target market: The Apple Watch II features a sapphire crystal screen‚ increased water resistance‚ and kinetic battery technology. The use of a sapphire crystal screen isn’t considered
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THE SALES ORGANIZATION By: Vibhor Jain Key Terms Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all
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SALES FORCE In today’s global marketplace‚ managers face many challenges related to fulfilling the customer’s ever-changing needs and expectations. The concept of customer service has recently become more complex as a result of globalization of goods and services. Customers are now well-informed decision makers as a result of the abundance of information that is available online and in the media. In addition‚ today’s consumer is most concerned with how a salesperson can solve basic problems and
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What it takes to be a Good Sales Rep I chose to write about what it means to be a good sales representative. I have always wanted a career in sales and am very good at it. Since I was 21 I have been involved in some type of sales career. The most interesting of all was being a sales representative for Roadshow Marketing and traveling to different parts of the United States. Of all of the places I have traveled‚ Atlanta was the coolest gift mart I attended. A sales representative can make a
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