marketing and sale
Content
Introduction……………………………………………………….2
TOWS analysis……………………………………………………3
Country specific and Firm specific advantages……………………5 Value Chain……………………………………………………..6
Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8
Recommendation…………………………………………………..9
Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12
6. References…………………………………………………………13
Introduction
Innocent Drinks Company is the fastest emerging and favorite fruit smoothie brand producing company in UK .They sold their products in supermarkets, coffee shops and various other outlets. The team from three founders has expanded over 250 people and has grown from zero to 80% market share in UK and has a turn over more than £ 100 million every year and sells two million bottles of smoothies every week. It functions through eight fruit offices across Europe i.e. London, Paris, Amsterdam, Copenhagen, France, Brussels and so on. In the case, the three co-founders of Innocent discuss the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola company. With the goal of becoming the biggest small drinks company in the world, they are currently operating in 15 countries and they have set their sights on launching in a BRIC market. They have to decided to commission a firm of consultants to consider the viability of Brazil as a market in which to launch their smoothies. Entering to a new market is very significant as it will make the brand becomes global. Beside that the company needs to do marketing research for new market, identify internal competitive advantages of the company. This essay, therefore, discuss what are support for Innocent and how they entrant to Brazil’s market.
1061845423859
1. TOWS analysis
Opportunities.
health
Introduction……………………………………………………….2
TOWS analysis……………………………………………………3
Country specific and Firm specific advantages……………………5 Value Chain……………………………………………………..6
Potential Market Assessment ……………………………………..7 PESTEL analysis………………………………………………..7 Porter’s Forces…………………………………………………..8
Recommendation…………………………………………………..9
Marketing Mix………………………………………………….9 Analysis the Brazilian market…………………………………..10 Conclusion ……………………………………………………..12
6. References…………………………………………………………13
Introduction
Innocent Drinks Company is the fastest emerging and favorite fruit smoothie brand producing company in UK .They sold their products in supermarkets, coffee shops and various other outlets. The team from three founders has expanded over 250 people and has grown from zero to 80% market share in UK and has a turn over more than £ 100 million every year and sells two million bottles of smoothies every week. It functions through eight fruit offices across Europe i.e. London, Paris, Amsterdam, Copenhagen, France, Brussels and so on. In the case, the three co-founders of Innocent discuss the international expansion they could achieve thanks to the injection of cash from and global experience of the Coca Cola company. With the goal of becoming the biggest small drinks company in the world, they are currently operating in 15 countries and they have set their sights on launching in a BRIC market. They have to decided to commission a firm of consultants to consider the viability of Brazil as a market in which to launch their smoothies. Entering to a new market is very significant as it will make the brand becomes global. Beside that the company needs to do marketing research for new market, identify internal competitive advantages of the company. This essay, therefore, discuss what are support for Innocent and how they entrant to Brazil’s market.
1061845423859
1. TOWS analysis
Opportunities.
health
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