PART 2. BUSINESS DESCRIPTION AND MISSION
What is the name of your business?
Veggin’
What will your business do?
My business would be a place to order healthy and delicious smoothies while being
A key problem at Cerjugo appears to be their attempt to add a juice division to their previously successful business model and organizational structure without making many alterations. An addition of a juice product line requires a new approach to that part of the business, because as Cerjugo already admits, the markets for juice and beer are quite different. This attempt to integrate the juice business into their current organizational structure has created ample amounts of workplace stress on everyone from high level managers down to the sales staff. The organizational structure places Guzman, the…
Briefly describe two food vendors that are available on the campus (0.5 mile radius) and describe how each attracts the student clientele:…
The main customers of Serve Up Smoothie will be college kids who want to avoid the freshman 15, or who just want to maintain a healthy lifestyle. Our smoothies will offer everything from vegan, to almond milk substitute, to extra protein, with all natural ingredients and no sugar added. Our company plans to have a wide range of ingredients from fruit and vegetables, to fat free dark chocolate for the people who like a bit of a sweeter taste. With 32,000 students attending the University of Iowa and an additional 75,000 permanent residents in Iowa City we will target around 50% of these people who enjoy smoothies and 25% who want to maintain a healthier lifestyle. As of September 29, 2015, there were 884 Jamba Juice store locations globally (Russell, 2015).…
Jungle Smoothies has been the leader in the smoothies industry for many years. It has several franchised locations in 10 different states and all have similar financial performances. Their top competitors are Jamba Juice and Tropical Smoothies. In recent months, Jungle Smoothies has been experiencing a decline in their profits. As member of the New Product development committee, an assignment was delivered to investigate the original problem that lead to the decrease in profits. The committee performed several interviews with…
Tryhorn, C. and Sweney, M. (2009) Smoothie operators Innocent tread familiar path to lucrative deal,…
However, such niche markets tend to overlook the nutritional value within their products, and hardly cater for the health conscious working class citizens. Therefore a liable product to introduce to this consumer market is Breakfast smoothes which are nutritional, easy, convenient and suitable for a health conscious working class citizen.…
In this assignment I will discuss a business called Perfect Veggie Town. It is located in 250 Lonsdale Street, Melbourne, VIC3000. The business has been operating for the past 10 years. It offers products of:…
Billions of people across the globe choose to have a cup of coffee each morning to start the day or as a morning work break but coffee has become more than just a drink. Coffee has become an ingrained part of various cultures and coffee shops can be found in most every city around the world. It is little wonder that coffee ranks among the world’s largest commodity markets second only to oil ("Dangerous Grounds: About the Show", 2013). Given diversity and competition in the market, the small startup company of Custom Coffee & Chocolate will require a clear mission statement, detailed business analysis, and tactical plans that will help it to increase market share within the Seattle community.…
Through product differentiation, Boost have been able to set themselves apart from the competition with their healthy products with fresh fruits and vegetables in their drinks. By doing so Boost have been able to target the healthy conscious consumers as well as those who are trying to be healthier. Using the fresh produce it also provides consumers with daily nutritional intake but with a great taste. With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much more friendlier environment. Boost is also…
* Describe a business that you can see yourself owning and discuss the most efficient way to raise capital to either start or expand the business. Explain your rationale.…
abuse or suspected abuse of vulnerable individuals is mandated to be reported in most states…
I. Introduction - Good morning everyone. When was the last time that you consumed something so delicious and knew that you were remaining healthy and all natural? Who knows, it could have been yesterday or the day before, but the fact of the matter is that there is one great way to reward your taste buds and nourish your body, smoothies. My name is , smoothie enthusiast you could say. Smoothies are blended drinks typically containing a combination of fruits, vegetables, and juices, with the purpose being to combine unique ingredients and produce an end product that will leave your mouth watering. Author of the smoothie handbook says, “Once someone starts to drink a smoothie they start to get compliments on how radiant their skin looks, on how slim their body is becoming, and on how much vibrant energy they have” (DaNae). So why are they such a big deal? Allow me to ask you this: Why would you order a whole meal when you could grab a smoothie on the go and fill your body up, while still remaining health conscious?…
Society is one of the key factors that business needs to take a careful analysis to create an efficient strategy. During economic regression, consumer shopping trend has been changed quickly. Young consumer experiences on new thing, new place or new setup instead go to favorite smoothie store. Consequently, JJ implemented creating tastier smoothies that utilized new raw ingredients to increase their loyal customers.…
2. Make a list of at least 5 business ideas that interest you. (2.0 points)…
Innocent Drinks was started by three friends in 1999 that developed premium smoothies that contained 100% natural fruit with no water or added sugar. The aim was to provide people with quick ready-to-go and healthy food and drink options. The company is now one of the best-loved and fastest growing businesses in Britain. The highly successful Innocent Drinks sells $2 million smoothies per week across Europe, building a 72% market share in the 8 years since they were founded (Anne 2008). They give 10% of their profit to charity and continually participate in fund-raising activities such as ‘The Big Knit’. Throughout the years, Innocent has managed to sustain a creative work culture and stay true to their brand values. Their skilful recruitment of staff ensures that people working for them share the same vision for the company thus are driven to success. Another strategy that has been a success for them is their branding using straightforward and simple approach with friendly and cute labels and commercials (Jonathan Salem 2009). To raise their funds and expand further, their ventures with big companies such as Coca-cola have been a great step in expanding the business into Europe. The aim of this piece of work will be to analyse the success of Innocent Drinks by using the Competing Values Framework and PESTEL analysis to ascertain the future prospects of the company over the next few years. This will be done by looking at all the different aspects of the company and how they contribute to its success.…