Chaibasa Rural Immersion Programme Compiled By - BM – A 2013-2015 XLRI Jamshedpur B13037 Paritosh Pant B13047 Ritwick Rane B13039 Prateek Dudeja B13052 Sheena Jain B13054 Dr. Sneha Singh 16th Aug – 18th Aug‚ 2013 Contents OBJECTIVE OF THE TRIP ................................................................................................................................ 2 INTRODUCTION .......................................................................................
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As a child growing up in a rural environment‚ that was the only life I knew and thought it was the best. Adulthood brings into focus maturity. I moved into the city‚ and came to the realization that I had to adjust to a different way of living‚ another transition of my life. I was very overwhelmed by hustle and all the excitement of the life that surrounded me. For this reason rural life and city life can be compared and contrasted in regards to cost‚ standard of living‚ accessibility and entertainment
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BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
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Rural development generally refers to the process of improving the quality of life and economic well-being of people living in relatively isolated and sparsely populated areas.[1] Rural development has traditionally centered on the exploitation of land-intensive natural resources such as agriculture and forestry. However‚ changes in global production networks and increased urbanization have changed the character of rural areas. Increasingly tourism‚ niche manufacturers‚ and recreation have replaced
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Rural market is now the most important aspect of every product. Whether the product is a Fast Moving Consumer goods or a consumer durable. Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. A silent revolution is sweeping the Indian countryside. It has
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Magnitude of Rural Poverty in India Introduction Poverty refers to that state or condition which fails to provide minimum necessities of life. Thus‚ poverty leads to extreme lower standard of living‚ denying even the basic requirements of life to a vast majority of population. Poverty can be defined as a social phenomenon in which a section of society is unable to get even the basic necessities of life. When a substantial segment of population is deprived of minimum standard of living‚
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There are three notable difference lifestyles between urban areas and rural areas in Tokyo. They are degree of resident friendliness‚ city space‚ and variety of available activities. Live in city‚ life moves very quickly. People usually live in apartment with many different strange neighbors. And also people have many public activities choice to spend their free time. But life in country‚ it is really opposite to city. In the country‚ life is much slower. People feel more relaxed and no stress
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INTRODUCING RURAL BANKING TO THE WEST AFRICAN SUB-REGION JULY‚ 2009 * INTRODUCTION The mission of this delegation is to introduce to you the rural banking system which is currently operating very well after 33 years of its introduction. Other parts of the world‚ notably the Netherlands and the Philippines have had tremendous benefits out of their rural banking system. The
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every city around the World are similar lifestyle such as Newyork‚ Tokyo‚ Bangkok‚ Sydney. After work or school‚ you might hang around in a city‚ meeting with your friends or have a dinner with your colleague.While lifestyle in countryside such as Australia and Thailand are similar lifestyle. For example‚ if you were a farmer after work your would go home and have a shower then you might have a dinner with your family. Firstly‚ Bangkok is the Biggest city in Thailand also capital city. People
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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