Factors influencing Chinese youth consumers’ acceptance of mobile marketing Tao (Tony) Gao‚ Fareena Sultan and Andrew J. Rohm Marketing Group‚ College of Business Administration‚ Northeastern University‚ Boston‚ Massachusetts‚ USA Abstract Purpose – The purpose of this paper is to examine factors affecting consumers’ acceptance of mobile marketing in China. Design/methodology/approach – The authors draw on technology acceptance and uses and gratifications theories to develop a conceptual model of
Premium Marketing Mobile phone
MARKETING DECISION ANALYSIS HBM226N MARKETING METRICS Prepared for: Ian Russell Prepared by: Thi Thuy Tram LE 7018673 Date: 10/04/2013 Swinburne University of Technology Table of Contents 1. INTRODUCTION 3 2. MARKETING BACKGROUND 4 3. MARKETING METRICS MEANINGS 4 4. MARKETING EFFECTIVENESS BY WAY OF METRICS 5 5. MARKETING METRICS PERFORMANCE 6 6. THE FUTURE OF MARKETING AND MARKETING METRICS 7 7. CONCLUSION 7 8. REFERENCE 8 1. INTRODUCTION Marketing is
Premium Marketing Management Business
Early Field Experience Lesson Plan Fractional Growth Factor CMP Math 8th Grade Ms. Tanisha Wilson Fifer Middle School Tanisha Wilson MTSC 403 Fall 2011 CONTEXTUAL FACTORS Student Characteristics There 28 students and they are in 8th grade CMP math class. There are some students in this are inclusion so there are two teachers in the classroom. There is a regular mathematics education teacher‚ and there is a special aid teacher. The students in this class have to take
Premium Education Teacher Number
The first study I came across was done from April 2009 through March 2011. The study was conducted to figure out the differential diagnoses among children who display symptoms of attention deficit disorder and their outcomes. “Resulting‚ 91 of the 583 children selected were considered as possibly having ADHD; we were able to conduct follow-ups with 83 of the 91 children. Follow-up results showed that 34 children remained eligible for a diagnosis of ADHD”( Nomura‚ 2013). This study illustrates a good
Premium Attention-deficit hyperactivity disorder
characteristics of a good software metric. The characteristics of a good software metric are: Simple and computable: It should be easy to learn how to derive the metric. Empirically and intuitively persuasive: The metric should reach the standards under any considerations to satisfy the engineers. consistent and objective: The metric results should always be distinct consistent in its use of units and dimensions : The mathematical computational of the metric should use measures that do not
Premium Object-oriented programming Computer Computer program
relationship between the “invest first‚ analyze later” approach to financial analysis and the use of behavior-oriented charge back systems? A BO approach encourages experimentation. But its 2nd step is to determine measures for the users. See text page 583. Consequently‚ the thing to do is to change to
Premium Investment Finance Risk
INNOVATIVE AND COST EFFECTIVE ENGINEERING‚ EQUIPMENT AND MANUFACTURING SERVICES FOR THE SUBSEA OIL & GAS INDUSTRY COMPANY PROFILE Deepsea Technologies‚ Inc (DTI) was established in March 2001. Company head-quartered in Houston‚ Texas‚ USA with a sister concern located in Hyderabad‚ India. Company provides turnkey design‚ engineering and manufacturing of equipment for subsea field development projects. Customers include E&P Majors‚ Independents‚ Oilfield Equipment Suppliers and Service Companies
Premium Pressure Mechanical engineering Quality control
d 1. What is the correct formula for the carbonate ion? (a) CH3COO(b) Cl(c) CO22(d) CO32(e) (COO-)2 c 2. What is the name of Fe(OH)3? (a) (b) (c) iron hydroxide iron trihydroxide iron (III) hydroxide (d) (e) iron (II) hydroxide none of these d 3. From the following ionic compounds‚ choose the name-formula pair that is not correctly matched. (a) (b) (c) (d) (e) sodium sulfide ammonium nitrate zinc hydroxide sodium sulfate calcium oxide Na2S NH4NO3 Zn(OH)2 Na2SO3 CaO b 4. How many
Premium Oxygen Atom Oxide
Information Security at the United States Department of Defense Iram Betancourt CMGT/582 October 29‚ 2012 Cynthia McGathey Information Security at the United States Department of Defense The U.S. Department of Defense (DoD) Information Security policy is managed by the Defense Information Systems Agency. DISA‚ one of five Combat Support Agencies designated by the Secretary of Defensei‚ administers “command and control (C2)” functions‚ information sharing effectiveness‚ and global operational
Premium Information security Computer security Security
LEARNING TEAM CHARTER – TEAM “B” Course Title CMGT/410 - Project Planning and Implementation Team Members/Contact Information Name Phone Time zone and Availability During the Week Email David "Ezra" McAlpine 903-388-9922 CDT W-F 5-9PM‚Sat11AM-3PM‚Mon 5-9 ezra74@email.phoenix.edu Dustin Eldridge 906-370-4786 EST work from 7:30-4:00 Dustineldridge2011@gmail.com Manraj Kahlon (559)917-3604 PST Tues-Mon 12pm-5pm manrajkahlon93@email.phoenix
Premium The Work