APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than
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Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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organizations profitability as compared to its competitors in the same industry by looking at 5 forces of stress. Coca-Cola deals with a lot of pressure in the concentrate business‚ most specifically with Pepsi. I will analyze the 5 forces model to determine Coca-Colas overall profitability. The 5 forces model begins by looking at rivalry between established competitors. Coca-Cola has a direct rivalry with Pepsi in the fact that they make and distribute an almost identical product used for the
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COCA-COLA IN AFRICA Mike W. Peng (University of Texas at Dallas) Case Discussion Questions Why is Coca-Cola so interested in Africa‚ which is typically regarded as the base of the global economic pyramid Coca-Cola needs to seek new opportunities for earnings growth due to the fact that many of its markets outside of Africa are mature‚ saturated‚ declining or experiencing increased competition. Africas income‚ infrastructure‚ and to some extent governments are improving. Its population generally gets
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Coca-Cola Company Memo To: From: Date: Re: SEC Project –Coca-Cola Company Purpose: The purpose of this SEC project is not only to understand the accounting concepts deeply by analyzing a company’s reports. We have made the answers to questions regarding Coca-Cola Company’s annual financial report and proxy statement. Meanwhile‚ we also analyzed the information composed in the report filed with the Securities and Exchange Commission‚ in detail‚ and we have confidence in being able to employ
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Coca-Cola in India 1. What aspects of U.S. and Indian culture may have been a cause of Coke’s difficulties in India? There are four areas that of culture differences may cause the Coke’s difficulties in India. First of all‚ is the spoken and written language. During the contact with the India government‚ there might comes out some misunderstood with language express. Secondly is the service and empowerment. Asian culture is more conservative and the U.S. pays more attention on empowerment
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How Coca-Cola segments it market This is coca cola zero‚ which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink. Target Market Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary
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Case 15: Coca-Cola and Case 16: REI Coca Cola 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? A list of factors or characteristics that different stakeholders may use: Must be ethical; in other words respectful‚ honest‚ and trustworthy Commitment to employees
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indeed Coca-Cola. Although majority of time Coca-Cola has held the larger market share in this region‚ at times Pepsi has led by providing very aggressive and wittier advertising strategies (D’Altorio‚ 2010). In 2009‚ Coca-Cola has revenues of $31 billion and sales in more than 200 countries. The company is best known for Coca-Cola‚ which had been called the world most valuable brand. Coca-Cola’s has a large distribution system that includes independent bottlers partially owned by Coca-Cola‚ and company
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India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit juices‚ bottled
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