"Coke and pepsi global localization isaplicy that both companies have implemented successfully" Essays and Research Papers

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    PEPSI COLA 1. Introduction to cross-cultural advertising Cross cultural advertising means more than translation. The language‚ style‚ colors‚ numbers and symbols of advertising are all important factors to be considered. To outsource cross cultural marketing to a professional located in the intended target market is an effective way to broaden your global business. Cross-cultural research on advertising is a relatively

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    expand and triple the sales of its healthier product lines‚  including Naked ​ juice​ ‚ Tazo tea‚ Tropicana and Quaker.       Recently‚ PepsiCo Inc ‚ the maker of Pepsi and Frito­Lay snacks…‚ has raised its annual  dividend by 4 percent to $2.15.  This also was  40th consecutive annual dividend increase of the company.  Besides‚ the company has expected to return more than $6 billion to shareholders since  2012.    After the ​ anti-childhood obesity initiative​ of first lady Michelle Obama in the US

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    made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10 cents a piece. Leonard did the math‚ and discovered that the cost of the 7 million

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    BUSINESS PLAN GLOBAL MUSHROOM COMPANY LTD. -“quality first” MS in Agricultural Economics(Agribusiness and Marketing) MD. TAUHIDUL ISLAM LEVEL-4; SEMESTER-1 ID. NO.: 09 AEAM JD 03M REG. NO.:31636 Group : C DEPT. of AGRIBUSINESS & MARKETING BANGLADESH AGRICULTURAL UNIVERSITY. MYMENSINGH BUSINESS PLAN SECTION 1:

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    Pepsi Blue Case Analysis

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    2015 Pepsi Blue Yanran YAN Pepsi  Blue  Case  Analysis   I.   Strategic  Situation   In   1995‚   Pepsi-­‐Cola   International   (PCI)   headquarter   planned   to   carry   out   a   $500   million  global  brand  identity  and  logo  plan‚  also  known  as  Project  Blue.  The  plan  failed  to   get   support   from   regional   executives.   The   better   way   to   carry   out   a   global  

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    Pepsi Co., Swot Analysis

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    SWOT Analysis PepsiCo Strengths • Branding - One of PepsiCo’s top brands is of course Pepsi‚ one of the most recognized brands of the world‚ ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15‚000 million of annual sales. Pepsi is joined in broad recognition by such PepsiCo brands as Diet Pepsi‚ Gatorade Mountain Dew‚ Thirst Quencher‚ Lay’s Potato Chips‚ Lipton Teas (PepsiCo/Unilever Partnership)‚ Tropicana Beverages‚ Fritos

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    istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * -------------------------------------------------

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    Strategies for Managing Conflict Successfully Interpersonal Communication Everyone has dealt some sort of conflict within a relationship. Whether you’ve experienced it with a significant other‚ family member‚ friends‚ or coworkers‚ it’s all conflict. Managing your conflict appropriately limits the negative aspects while increasing the positive aspects. John Gottman proposed that‚ “criticizing‚ showing contempt‚ becoming defensive‚ and engaging in stonewalling aren’t productive ways handling

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    By: Wycliffe H. Odiwuor 2008 Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company) Abstract From the Paper "Innovation is certainly always part of the Coca-Cola Company and is why they advertise different styles of bottles‚ prints on cans‚ and items which do not have anything to do with a drink such as stuffed animals‚ T-shirts and caps. Producing different kinds of products involve technology. If a new product is planned to be launched‚ not only research

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    Action Policies Should be Implemented Affirmative action policies should be implemented to improve to help propel the company forward. Affirmative action can be a useful tool to help create diversity in the workplace. Implementing affirmative action policies will encourage growth in the company because we will be able to effectively select and hire people‚ not on the basis of race but on actual qualifications that make a person suitable for a position in the company. Affirmative action policies

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