Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually
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PepsiCo - Procedures Ensuring Ethical Behaviour PepsiCo is committed to ensure the corporate standards accountability for the company actions. This is evident by the many corporate governance standards in place. The processes and policies that are in place include the Amended and Restated Articles of Incorporation‚ By-Laws‚ Compensation Committee Charter‚ Corporate Governance Guidelines‚ Disclosure Committee Charter and the Policy for Audit‚ Audit-Related and Non-Audit Services. The
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Marketing Communication (IMC) is a strategy to brand communications where different channels work together to create perfect experience for customers and are presented in a similar manner that will reinforce a brand’s core message‚ which in this case‚ Coke. IMC Tool Used : Guerilla Marketing (Sticker bombing on public buses) Guerilla Marketing (Sticker bombing on public buses) Bill Board Advertising Bill Board Advertising Social Media (Facebook‚ Twitter‚ Youtube) Social Media
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Pepsi has used celebrity branding to build upon the Pepsi brand. The 1980s brought in celebrity endorsers like Tina Turner‚ Michael J. Fox‚ Gloria Estefan‚ and David Bowie. By far its biggest celebrity endorser in this time period was Michael Jackson. The singer and PepsiCo struck a $5 million partnership that linked the two together for the rest of the 1980s. With Jackson as its prime celebrity endorser‚ PepsiCo was able to set itself up as the hip‚ trendy drink for the new generation. Pepsi’s celebrity
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Pepsi Commercial Pepsi is one of the well-known soft drink brands in the world. As we can see‚ the main color theme in the commercial is red which is also known as the main brand color of Pepsi and moreover‚ it is an eye catchy color as well. This commercial is very effective because they have chosen a famous and well-known person – Michael Jackson so many audiences will be impressed by this‚ especially his fans. There is a little boy who dressed in Michael Jackson’s style‚ makes up with Michael’s
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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Colligative properties in your Coke Have you ever put salt on snow to get rid of it‚ or wondered how your car engine stays warm in cold weather? If you have‚ you’ve probably noticed that the salt quickly melts the snow‚ and you’ve wondered how the engine can stay warm‚ when the metal on the outside of the car is cold. These are just some of the many examples of how colligative properties work in our everyday lives. A colligative property is a property of a solvent that depends on the amount
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CASE STUDY Title: Pepsi-Cola Manufacturing International Ltd. Azwan Shah bin Aminuddin 1. Identify and discuss the business process redesign principles that have been applied by the BR project team. In business process redesign‚ the organization need to be have a guidance or principles to make sure that their redesign process is on the right track. In Pepsi –Cola Manufacturing International Ltd (PCMIL)‚ there are based on several principles to ensure they are on the
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– Higher School of Economics International College of Economics and Finance English Language Essay “Does economic theory have practical value?” ____________________ Group 2‚ 2 course Moscow‚ 2013 Does economic theory have practical value? Much of the usefulness of economic theory can be found in its application to our personal economic life. That is to say‚ lurking behind such concepts as opportunity cost‚ present value‚ supply and demand‚
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HBR: “Introducing New Coke Case”: Discussion Questions: Directions: You are to write a report on the HBR Coke Case. The report consists of 10 questions. Each question is worth 10 points. Please write in a Q & A format and not essay. Questions: 1. What is the case about? Write a ½ page executive summary of the case which includes at least 3 consumer behavior theories that are evident in this case. Ans: In the late 80s‚ Pepsi market share was catching up with Coca-cola at
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