ABSTRACT This case is about the global water sustainability initiatives undertaken by The Coca-Cola Company (Coca-Cola). It details the activities undertaken by Coca-Cola’s management and employees to contribute to the benefit of the society and community in which the company operated by pledging to return all the water it used in its operations back to the environment. On June 5‚ 2007‚ Coca-Cola and the World Wildlife Fund (WWF) launched a global project that focused on water conservation. Coca-Cola
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1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. For example‚ their current 2012 slogan is “The Best Drink Created Worldwide.” Their latest campaign‚ called Pepsi Refresh‚ calls upon
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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(1) I think it was a good decision for PepsiCo to adopt diversity as a strategic priority in 2001‚ because by encouraging executives to meet diversity-related objectives‚ the company could easily break down the barriers between employers and employees‚ especially between employers and minority employees. Diversity strategy gives managers a chance to perceive the attitudes of their employees. A close relationship between managers and employees makes employees consider their perceived performance level
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Drinks in New Zealand. Retrieved 31 August‚ 2011‚ from http://www.portal.euromonitor.com.ezproxy.aut.ac.nz/Portal/Pages/Search/SearchResultsList.aspx Kotler‚ Brown‚ Burton‚ Deans‚ Armstrong Kotler‚ Brown‚ Burton‚ Deans‚ Armstrong. (2010). Pricing for value. In Marketing 8e (pp. 393). Australia: Pearson. Metabolism. (n.d.). Retrieved 31 August‚ 2011‚ from http://www.metabolism.com/?s=glucose NZ‚ Aus energy drink guidelines to be reviewed PepsiCo. (2011). Annual Report 2010. Retrieved 31 August‚ 2011
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Osmosis Egg Lab I. Introduction The reason for doing this lab was to see the process of osmosis. Osmosis is diffusion from a high concretion to a low concentration across a cell membrane. The cell membrane was represented by an egg without a shell. II. Hypothesis The egg that will placed in the distilled water will swell like a balloon. This is because distilled water is a hypotonic solution which makes water go in a cell (the egg without a shell) and make it swell. The egg that will placed
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the main issue at hand: The company has paid £8.6m in corporation tax in its 14 years of trading in the UK and nothing in the last three years‚ despite UK sales of nearly £400m in 2011. only paid £8.5m in corporation tax since it launched in Britain in 1998 despite sales of £3bn‚ starbucks has reported a taxable profit only once in its 15 years of operating in the UK‚ often posting losses‚but on the other hand it reported profitability and good perfomance to its investors. corporation tax in the
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COMPANY CASE BRITIVIC : CREATING A BRAND FLAVOUR Selected britvic brand : Questions for discussion: 1. core benefit of pepsi : A drink for refreshment without alcohol. Actual product of pepsi: • brand name: pepsi • quality level: excellent • design n packaging: regular (275ml)‚ disposable (500ml)‚ can (300ml)‚ regular (1 liter)‚ disposable (1.5 liter)‚ jumbo (2.5liter). • features : black colour with
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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